An Inside Look at Motorsports
Signaling a slight resurgence of corporate interest in motorsports marketing, North American-based companies will spend an estimated $3.51 billion to sponsor teams, tracks and sanctioning bodies this year, up 4.2 … Read More
Hendrick Motorsports is building an outdoor pit-crew training facility that will include a six-lane, 60-yard track where crew members can work out doing sprints and shuttle runs. The facility will … Read More
Audi 1-2 on Sunday Audi achieved a dream debut of its 2011 motorsport season in Australia: The Audi R8 LMS entered by Audi race experience Team Joest celebrated a 1-2 … Read More
Indianapolis-based JMI (Just Marketing International) has expanded its nationwide presence by opening new offices in Charlotte, North Carolina and Daytona Beach, Florida. The motorsports marketer says the it moved its … Read More
A new chapter in Lotus racing in the United States will be written in March of this year when the green flag drops on the first round of the Lotus … Read More
Fresh off a 10-day goodwill tour of Europe and the Middle East to visit U.S. service members with a contingent of IndyCar drivers, racing legend Mario Andretti traveled to Red … Read More
Two Audi R8 LMS cars for Bathurst race The 2011 motorsport season for Audi starts earlier than it has for many years: on February 6, Audi race experience Team Joest … Read More
The Ford Racing High Performance Driving School, based at Miller Motorsports Park, is pleased to announce their complete schedule of schools for 2011. The Ford Racing High Performance Driving School, … Read More
Always active in the community since his retirement as a championship-winning driver, three-time Indy Car and 1986 Indianapolis 500 champion Bobby Rahal is now pledging his support to a more … Read More
Five-time defending NASCAR Sprint Cup Series champion Jimmie Johnson has been named the 2010 winner of the Richard Petty Driver of the Year award by the National Motorsports Press Association. … Read More
Racing Electronics announced the addition of HANS Performance Products to its industry-leading list of products and service. "Becoming a full-line HANS dealer will allow us to truly be a one-stop-shop … Read More
UPDATE #2 Open-wheel racing fans may recall A1GP, self-styled as the World Cup of Motorsport. The spec racing series pitted national teams against each other in identical machinery – the … Read More
Ford Racing can be many things to many people. For some, Ford Racing is represented by Carl Edwards taking the checkered flag in a NASCAR Sprint Cup race or John … Read More
Toby Scheckter, the founder of Scheckter's Organic Beverages was raised on Laverstoke Farm, an organic farm owned by his father Jody Scheckter. Involvement in the day to day activities of … Read More
The Eastern Motorsport Press Association (EMPA) has renamed its annual award for excellence in motorsports journalism the EMPA/Jim Hunter Memorial Writers Award. Hunter, NASCAR's Vice President, Corporate Communications, and an … Read More
Winning Shubert BMW Z4 The Need for Speed-Schubert team from Oschersleben, Germany has won the sixth running of the Dunlop 24H of Dubai, the first international endurance race of the … Read More
Nine hours into the Dunlop 24H of Dubai, the number 76-Need for Speed-Schubert BMW Z4 with Augusto Farfus, Edward Sandström, Tommy Milner and Claudia Hürtgen is leading with an advantage … Read More
Eurointernational Group is pleased to announce the participation in the 2011 Formula Pacific Series and the opening of a new racing branch in Asia at Sepang, Malaysia with the creation … Read More
Porsche has stolen the floor at the Detroit motor show with the quite sensational 918 RSR. The RSR is a blend of the 918 Spyder road car and the hybrid … Read More
The Motorsports Hall of Fame in Detroit on Thursday announced its newest class of inductees. The class of 2011 includes Donnie Allison, Sid Collins, Roger McCluskey, Ed McCulloch, Augie Pabst, … Read More
