“Uppity”
Willy T driving the #99 Toyota Corolla in IMSA I want to talk about the movie documentary “Uppity" but perhaps not for the reason you might first think. “Uppity" is … Read More
Author: Brian C. Mackey
Yes, No and Maybe
Brian Mackey Recently, Autoracing1.com published an article outlining why upcoming critically important television negotiations commenced by Indy Car management will likely dictate the future commercial success or failure of the … Read More
Motorsports Marketing must change to remain relevant
Brian Mackey Mackey Marketing Group is taking a vastly different approach to motorsport marketing. The firm located in suburban Atlanta, Georgia has long been known as a veteran, reputable boutique … Read More
What IndyCar can learn from “Mad Men”
Mad Men is my favorite television show. Its final season kicks off this weekend and I'm eager to learn the outcome of my all-time favorite TV character, Don Draper. As … Read More
College Football – 1 Motor Racing – 0
Mayhem Sale ad It happened last week. Alabama vs. Ohio State in the Allstate Sugar Bowl. In my mind, this game will go down as one of the epics, one … Read More
Say Goodbye to 2014. Motor racing’s future is upon us
Short-range Bluetooth communication For the past several years, I've been one of many preaching about changes needed to revive motor racing's sagging popularity. Unlike others however, I have stressed that … Read More
This means war
There is a mighty war going on. And most of us don't actually get to see it. I'm not nearly expert enough to determine exactly what the entire battleground looks … Read More
Sharp Curve Ahead
Brian C. Mackey It's that time of year again. You know, the changing fall colors, the cooling air, pumpkins and most of all, we're deep in the sponsor hunting season … Read More
Eyeballs are only part of the equation
Brian C. Mackey OK, here we go again. Once again, I read some motor race marketing materials, I get them all the time. This time from a reasonably high profile … Read More
The GP of Indy and the role of television coverage
Researchers like to test a theory before advancing it. Last week’s Grand Prix of Indianapolis was a good opportunity to test an opinion before more confidently recommending a solution. For … Read More