An Inside Look at Motorsports
Nielsen Sports™, a unit of VNU, and Wood Brothers/JTG Racing announced today a partnership in which they will utilize Nielsen’s Sponsorship Scorecard® to track advertising signage for their race team. … Read More
General Motors Corp. said today that it sold 9.09 million cars and trucks worldwide in 2006, down 0.9% from 9.17 million one year earlier. Toyota Motor Corp. has said that … Read More
UPDATE Vickers is slotted to test the #84 Toyota on Wednesday as Allmendinger will be truck testing down in Homestead, FL that day. To make up for the schedule conflict, … Read More
ESPN is unveiling the first phase of its multimedia marketing campaign for NASCAR on ESPN, announced by Katie Lacey, senior vice president, marketing. Created by Wieden+Kennedy New York, the campaign … Read More
Audi, Volkswagen AG's premium brand, is shelving the understated approach that serves it so well in Europe and plans to adopt a bolder and brasher marketing message for American audiences. … Read More
NASCAR is hoping ESPN’s return to the sport will jump-start sagging TV ratings, and the network is revving up its efforts with an aggressive brand campaign that debuted this week. … Read More
Ashley Force, daughter of Funny Car superstar John Force, will compete in the 2007 NHRA season in a fourth nitro Funny Car, alongside her dad, Eric Medlen and Robert Hight. … Read More
Troubled debut for Fisi's new RenaultTrouble-free start for new BMWMalaysian PM plays down Sepang fearsSchu can't cope with NASCAR – MontoyaKimi has a "weak side" – SauberWilliams drop 'F1' from … Read More
Spyker Formula 1 Team has signed a multi-year technology and marketing deal with Medion AG. Medion, from Essen, Germany will become a partner of Spyker F1. The Medion logos will … Read More
Former professional race car driver turned television commentator, Derek Daly, has been signed to a three year contract by WISH-TV Indianapolis to be their motor sports analyst. This will be … Read More
The final day of preseason testing at Daytona International Speedway will have a different look, at least with one car. Kurt Busch will drive a "car of tomorrow" in the … Read More
The Lexmark Indy 300 on the Gold Coast will follow two new European races on the Champ Car World Series 2007 calendar, it was announced this morning. The Champ Car … Read More
DAYTONA BEACH, Fla. – Past, present and future all collide this season for Ginn Racing’s No. 01 U.S. Army Chevrolet, which will be piloted by veteran Mark Martin for 22 … Read More
Ryan Newman was fastest during Tuesday's NASCAR Nextel Cup preseason testing after topping the afternoon drafting session at Daytona International Speedway. Newman and his No. 12A Penske Dodge turned a … Read More
UPDATE “The passing of Benny Parsons is a phenomenal loss, not only for the sport of NASCAR, but for the Turner Sports family as well. Benny was one of the … Read More
FedEx Express and Vodafone McLaren Mercedes announced yesterday their long term partnership agreement. This will see FedEx Express to be the team’s official logistics partner and also bring the World’s … Read More
Buttonwillow, CA – US RaceTronics (USRT) continued its pre-season Champ Car Atlantic Championship testing schedule last week at the MSR Houston track. Both USRT drivers David Garza and Carl Skerlong … Read More
Rank car# driver manu time speed laps run 1 42 Juan Montoya Dodge 48.761 184.574 11 2 40 David Stremme Dodge 48.786 184.479 15 3 38B David Gilliland Ford 48.803 … Read More
At today's announcement for the two Champ Car races in Holland and Belgium, race promoter Bart Rietbergen stated that many temporary bleacher grandstands would be erected for the Champ Car … Read More
UPDATE #3 At today's announcement for the two Champ Car races in Holland and Belgium, race promoter Bart Rietbergen stated that both races will be sponsored and that announcement will … Read More
Benny Parsons, who charmed television audiences with his folksy demeanor as much as he impressed fans with his ability as a driver, died Tuesday at Carolinas Medical Center in Charlotte … Read More
Frenchman Stephane Peterhansel extended his overall lead in the Dakar Rally despite finishing fourth on the 10th stage around Nema on Tuesday. Qatari Nasser Saleh Al Attiyah, driving a BMW, … Read More
(GMM) With the exception of a brief shakedown at Silverstone last week, Renault's unlaunched 'R27' made its test debut on Tuesday at Jerez. In the hands of Giancarlo Fisichella, the … Read More
The Champ Car World Series today announced that it will return to Europe for the first time since 2003 with inaugural races in Holland and Belgium. Events added to the … Read More
