Ferrari eyes ‘healthy cigarette’ sponsor – report
The IQOS system |
(GMM) Ferrari could be about to announce a 'new' major sponsor for 2018.
Recently, the Spanish bank Santander announced that it is leaving Ferrari and F1.
The Spanish newspaper ABC now reports that the signage on the rear wing could be replaced for 2018 with a brand called IQOS.
IQOS is a Philip Morris brand, who also owns Marlboro |
According to 'invisible' Ferrari sponsor Philip Morris, Iqos is a high-tech technology device that heats rather than burns tobacco, releasing a 'nicotine-containing vapor' for the user.
"Ferrari is finalizing the agreement with Iqos about replacing the agreement with Santander," ABC claimed.
It is not clear if Iqos would contravene F1's strict ban on tobacco advertising.