IndyCar News: Iowa Speedway weekend gains new sponsorship

Iowa Speedway has announced a new title partner for the 2025 IndyCar double-header weekend on July 11-13, 2025.

Sukup Manufacturing Company will be the new sponsor of the event, taking the place that Hy-Vee held for the past three years.

Sukup is a big name in the farming business, self-described as the “World’s largest family-owned and operated manufacturer of grain storage, drying, and handling equipment.”

Hy-Vee became the title sponsor of the event in 2022, when IndyCar returned to the track following a one year hiatus.

The grocery chain spent a lot of money on promotion of the event, bringing big-name musical acts to the track in order to drive ticket sales.

It also invested in the track’s infrastructure, making improvements that the facility needed.

In February, it was announced that Hy-Vee would still be involved in the IndyCar double-header event, but would no longer serve as the title sponsor.

Sukup has now stepped in to fill the role, and will have its name and iconic grain silo as part of the event’s logo for this year.

We’re excited to welcome iconic Iowa brand Sukup Manufacturing Co. as the new title sponsor of Sukup INDYCAR Race Weekend, July 11-13 at Iowa Speedway!@SukupMfg #TeamSukup #ShortTrackBigWeekend pic.twitter.com/tggEk7AnUE

— Sukup INDYCAR Race Weekend (@INDYCARatIowa) April 10, 2025