TV News: Weekend USA Motorsports TV Ratings /TV Viewers

We have more TV Rating Data and other metrics for the NASCAR Speedweeks weekend.

16,389 Total Green Flag Passes – most ever at DAYTONA
331 Green Flag Passes for the Lead – most ever at DAYTONA
56 Lead changes (most in NextGen Era in D500) – 4th-most in event’s history
Third straight D500 with 40 or more lead changes (2023-2025)

Daytona Qualifying

- Aired Wednesday, Feb. 12 on FS1
- 2025: 916,000 viewers
- Up +12% over 2024 (821,000 on FS1)

Duels at Daytona

- Aired Thursday, Feb. 13 on FS1
- 2025: 1.84M viewers on FS1
- Up +12% over 2024 (1.64M on FS1)

NASCAR Craftsman Truck Series Fresh From Florida 250

- Aired Friday, 14 on FS1
- 2025: 1.01M viewers on FS1
- Off slightly vs. 2024 (1.06M on FS1)

NASCAR Xfinity Series United Rentals 300

- Aired Saturday, Feb.15 on The CW
- 2025: 1.80M
- Up +93% over 2024 Daytona I on FS1 (934,000; Monday)
- Up +7% over 2023 Daytona I on FS1 (1.7 million; Saturday)
- Most watched season-opener at Daytona since 2020
- Most watched Xfinity race anywhere since Talladega spring 2022

NASCAR Cup Series DAYTONA 500

- Aired Sunday, 16 on FOX
- 2025: 6.76M
- Up +13% over 2024 (5.96 million on FOX)
- Most viewed sport of the weekend

Digital Metrics

Digital NDM platform race day:
- Nearly 4 million total visits, a +30% YoY increase, marking it the second-highest race day traffic in the past 10 seasons
- 5 million total page views consumed
- 791,000 video views, up +39%
Tracks app:
Nearly 80,000 visits to the Tracks app this weekend, from 25,000 unique users—marking a +25% increase in Track app usage year-over-year
7,400 new downloads of the Tracks app this weekend

New Live leaderboard feature across the site/app:
- Over 1 million total visits, with NASCAR Mobile as the leading LIVE platform
- 4M page views
Fantasy:
- Over 130K unique Fantasy game This is a 30% increase from the start of 2024. This is all due to our increased Fantasy presence with the addition of 36’ for 36’ and the Fantasy Hub.
- 36’ for 36’, our new “one-and-done” illumination style free-to-play Fantasy game received over 30k entries to start the season. This is a 33% increase over what we saw last year with a secondary Fantasy
Scanner:
- Over 340K visits to Scanner Audio on DAYTONA 500 race day and a total of 650K visits to Scanner Audio on NASCAR Mobile throughout

Social Media Metrics

NASCAR’s Daytona week-long (2/9-2/17) social coverage led to:
- 222M impressions
- 4M engagements
- 118M video views
- $6.6M in social value
Race day alone accounted for 65M impressions, up 17%
The social team shifted strategy, doubling down on social-first content designed to showcase the sport’s energy, and push A few examples of the new approach:
- Links to: Anthony Mackie, Ross Chastain & Busch Light, Daytona Flyover
- Content direction was well received by Attached is a snapshot of the fan response.
The influencer content team hosted 11 creators in Daytona, which resulted in 93 pieces of content published, 7.8M impressions, 3.7M video views, and 627K
NASCAR collaborated with The Rizzler on IG across two posts, leading to 154,241 engagements, 1,549,524M impressions, and 696,344 video
30+ Influential Voices created over 300 pieces of content that generated 90MM impressions and over $4M in earned media value.

Roblox – Groundbreaking Collaboration with Driving Empire

NASCAR’s first-ever video game experience launched alongside the start of the season was a massive success, generating record-breaking
The DAYTONA 500 event saw 3M NASCAR World visits in just two days—eclipsing combined visits over the last year on the platform. Players completed 2.2M races, while the event amassed 139M+ impressions (112M in-game, 28M on Roblox), with 27M+ minutes of engagement time.

Cosm & Xtadium – A Historic First: The Most-Watched Immersive DAYTONA 500

NASCAR and FOX streamed the DAYTONA 500 live in VR on Xtadium for Meta Quest, marking the most successful authenticated (subscription-based) content in Xtadium’s
Additionally, the race was broadcast live at Cosm’s shared reality venues in Dallas and Los Angeles, making this year’s DAYTONA 500 the most-watched immersive race

February 19, 2025

Despite the long rain delay, FOX delivered 6.761 million viewers for the 2025 Daytona 500 from Daytona International Speedway Sunday evening.

That is up 13% from last year’s 5.964 million viewers.

The broadcast peaked at 7.959 million viewers between 2:06PM and 2:15 PM ET when the race began and before the first rain delay when President Trump was at the track and greeting the fans and drivers..

The Daytona 500 was the most watched sporting event of the weekend.