Formula 1 News: Lottery operator Allwyn joins F1 as partner

Lottery operator Allwyn has signed a multi-year deal to become Formula 1’s latest official partner.

Allwyn, which owns the license to operate the National Lottery in the United Kingdom, will join F1’s growing list of partners from the 2025 season.

F1 Press Release

The two organizations have huge global reach between them. Formula 1 welcomes 1.7bn viewers across the season and has 750 million fans and 96 million social media followers worldwide, while Allyn’s markets across the US and Europe encompass a population of 130 million adults. The partnership is an opportunity to introduce each brand’s audience to one another, driving growth for both businesses in new markets.

At the heart of the partnership is both brands’ commitment to innovation, technology and driving positive change in the communities in which they operate and across wider society. Allwyn has a proven track record through its 300 corporate social responsibility (CSR) and sponsorship initiatives focused on sport, art and culture, from community fitness events to film festivals.

Formula 1 also operates a range of local and global initiatives to improve communities and build a more inclusive sport. Formula 1 is also adopting pioneering solutions to reach its Net Zero by 2030 commitments and has a long history of developing technologies that are adopted by a range of industries from healthcare to automotive.

The new relationship will give Allwyn the opportunity to utilize the sport’s significant and ever-growing international fan base and platform to celebrate those making positive change, sharing inspiring stories on a global level. More information will be released on the initiatives in due course.

Stefano Domenicali, President & CEO of Formula 1, said: “We are thrilled to welcome Allwyn as a new Official Partner. Our collaboration reflects our shared commitment to innovation and celebrating community. This partnership also provides new opportunities for both our organizations to connect with broader audiences around the world. We look forward to working together to create unique experiences and drive positive change together.”

Karel Komarek, Allwyn Board Chair and Founder, said: “We have ambitious plans for Allwyn to continue on its successful path of international growth, and this is a significant milestone on that journey. This investment marks a major moment in Allwyn’s evolution, as we transform awareness of Allwyn on the global stage and underline the power of our lotteries to do good in the world.”

Robert Chvátal, Allwyn CEO, said: “Formula 1 is synonymous with excellence, high performance and innovation – principles at the heart of Allwyn’s business. We’re excited to begin this official partnership with Formula 1 to engage the sport’s platform of a hugely passionate global fanbase and to champion positive community impact.”