Will the Saudis' Growing Influence in Motorsports Improve or Harm the Sport?

Motorsport, a global spectacle defined by cutting-edge technology, fierce competition, and passionate fans, is seeing a seismic shift as Saudi Arabia ramps up its involvement.

From hosting marquee events to investing in key motorsport entities, the kingdom’s growing influence has sparked discussions about whether this development is beneficial or detrimental to the sport. Upon closer inspection, it seems Saudi Arabia’s presence is paving the way for positive advancements.

The transformation started with the introduction of the Saudi Arabian Grand Prix in Formula 1. The night race along the Jeddah Corniche Circuit quickly became a fan favorite, offering high-speed drama and stunning coastal views. In addition, the nation has embraced the Formula E and Extreme E series, showcasing a commitment to sustainable racing, which is a crucial aspect of motorsport’s evolving future. By hosting such diverse events, Saudi Arabia has cemented itself as a dynamic player in the motorsport arena.

A general view showing Max Verstappen of the Netherlands driving the (1) Oracle Red Bull Racing RB19 during practice ahead of the F1 Grand Prix of Saudi Arabia at Jeddah Corniche Circuit on March 17, 2023 in Jeddah, Saudi Arabia. (Photo by Mark Thompson/Getty Images) // Getty Images / Red Bull Content Pool //

But Saudi Arabia’s ambitions don’t stop at hosting races. Aramco, the kingdom’s state-owned oil giant, is now a major sponsor of Formula 1, providing significant financial support for technological advancements, particularly in sustainable fuels. This investment aligns with motorsport’s push toward eco-friendly solutions. Saudi Arabia’s ambitions involve not only promoting events within its borders but also helping shape the sport’s global direction.

There is no doubt there is huge interest in the sport, as media, sponsorship, and online sports betting entities will confess to, so it’s no surprise that it would attract the attention of Saudi investors. Beyond Formula 1, the kingdom’s support for emerging motorsport categories like Extreme E underscores its desire to innovate and push the boundaries of what motorsport can achieve, especially when it comes to environmental responsibility.

Critics have raised concerns about “sportswashing,” questioning whether this surge in motorsport involvement is a way for Saudi Arabia to improve its global image. While such debates are valid, it’s important to recognize the tangible benefits for the sport and its community. Increased funding leads to better facilities, more accessible fan experiences, and technological advancements that benefit teams and drivers alike. Saudi Arabia’s involvement has undoubtedly accelerated innovation in critical areas like alternative fuels and electrification.

Furthermore, the kingdom’s investments are bringing motorsport to new audiences across the Middle East, helping to foster a more inclusive and diverse fanbase. Young enthusiasts in the region now have opportunities to witness top-tier racing firsthand and dream of careers in the industry. The ripple effect could inspire a new generation of drivers, engineers, and innovators from a region previously underrepresented on the global motorsport stage.

Fresh investment and ambition are crucial in a sport that thrives on pushing limits. Saudi Arabia’s commitment to motorsport signals an exciting new chapter filled with possibilities. As long as the focus remains on fostering competition, advancing technology, and creating a more inclusive environment for fans, this burgeoning relationship between Saudi Arabia and motorsport appears to be a win for the entire community.

Time will tell how this influence continues to evolve, but for now, the kingdom’s growing presence in motorsport seems to be driving the sport forward rather than holding it back.

The next lap looks promising.