F1 Rumor: Netflix aims to replace ESPN as F1 broadcaster in USA

Rumor has it that Netflix is considering submitting a bid to acquire the rights currently held by ESPN to broadcast F1 in the United States.

–by Mark Cipolloni–

The Times of London has reported that ESPN’s period of exclusivity to re-negotiate its deal has now ended, with interested parties now free to join the bidding contest, with Netflix reported to be one such party.

ESPN is still listed as a possibility, despite the fact that the two sides were unable to reach an agreement during the exclusive negotiating period.

ESPN’s current deal, which began in 2023, pays F1 a reported $85 million per year. Netflix has reportedly hired Kate Jackson, ESPN’s vice president of production, who handled the network’s F1 coverage prior to leaving.

Should Netflix be successful, it would be the first time it has delved into showcasing a season-long mainstream sport.

The streaming service already has a relationship with F1 as it has produced the popular Drive to Survive docu-series since 2018, with filming continuing for a new season through the 2025 campaign.  A potential tie-up with F1 would, obviously, make a lot of sense if Netflix wanted to make its first true foray into live sports broadcasting.

In the UK and Ireland, Sky Sports holds the rights to F1 until 2029, however, Netflix’s market entry could create competition down the line.

If ESPN loses F1, the network’s only motorsports exposure will be through the small Superstar Racing Experience (SRX) circuit.