F1 News: Louis Vuitton to sponsor Australian GP, also signs with F1
Following the news that LVMH has joined Formula 1 as a Global Partner for 10 years from 2025, the sport is welcoming luxury fashion house Louis Vuitton as an Official Partner of Formula 1.
The deal includes the fashion house as an Official Partner of F1 and the Title Partner of the Formula 1 Louis Vuitton Australian Grand Prix 2025.
As Formula 1 celebrates its 75th anniversary in 2025, Louis Vuitton will have a prominent presence across key race destinations worldwide. This includes trackside branding, a first for the brand at a major sporting event, as well as its signature Trophy Trunks, which will be presented ahead of races and on the podium to celebrate race winners. The partnership reflects the growing convergence of fashion, culture, sports and entertainment.
The new Trophy Trunks, covered by the emblematic monogram, will be emblazoned with the iconic “V” in a unique local color scheme for each race against the classic brown background.
The 2025 Formula 1 season will kick off in Melbourne on March 16, where Louis Vuitton will be deeply integrated into race proceedings. With its tagline, “Victory travels in Louis Vuitton,” the brand aims to elevate the prestige of Formula 1 while celebrating the pinnacle of athletic and engineering achievement.
“We are thrilled to welcome Louis Vuitton as title partner for our first 2025 race,” said Stefano Domenicali, president and chief executive of Formula One.
“This is a partnership between two global icons linked first and foremost by their great passion for innovation, excellence and creativity, which makes them two exceptional timeless stories.
“The entry of Louis Vuitton not only enhances the experience of our sport, but celebrates the union of luxury, craftsmanship, and the highest expression of automotive competition. 2025 will be an epic year for Formula One and I am proud to start it with our new passionate partners.”
Pietro Beccari, chairman and chief executive of Louis Vuitton, added: “I am immensely proud of this partnership between Louis Vuitton and Formula One with our shared ambition to always strive for innovation, craft, and precision.
“The synergy of our two worlds is echoed in the savoir faire of our ateliers and garages, artisans, and engineers, while celebrating the outstanding performance of champion drivers around the world who embark on a journey of excellence with every race.”