NASCAR News: Four Cup teams announce partial 2025 sponsors
Four NASCAR Cup teams announced partial 2025 sponsorship yesterday. TV ratings are down, so it is rare that you see full-season sponsorships anymore.
SUNNYD sponsoring Ricky Stenhouse Jr for five races
HYAK Motorsports welcomes back SUNNYD, part of Harvest Hill Beverage Company, as a race team partner for the 2025 NASCAR Cup Series season.
SUNNYD, will serve as the primary sponsor for five Cup Series races for driver Ricky Stenhouse Jr and the No. 47 team. For the sixth race, Hungry Jack, a sister brand to SUNNYD, will sponsor Stenhouse through Hometown Food Company.
In addition to joining the team for these primaries, SUNNYD will serve as an associate sponsor for the No. 47 team all season.
“The 2025 season marks the tenth consecutive year that SUNNYD is a primary sponsor in the NASCAR Cup Series. We have been with Ricky since his 2013 rookie season and are excited to have him in this SUNNYD paint scheme for the Clash and Daytona 500,” said Henk Hartong, Chairman of SUNNYD. “We’re grateful to our fans and customers for their loyal support of SUNNYD and what can be considered the best paint scheme on the track. We look forward to our ongoing partnership with Hyak Motorsports and the No. 47 car and splashing SUNNYD on Ricky in victory lane.”
This vibrant paint scheme will debut at the highly anticipated NASCAR Clash on Sunday, Feb. 2 at Bowman Gray Stadium in Winston-Salem, N.C., before it kicks off the regular season at the iconic Daytona 500 on Sunday, Feb. 16, a “Crown Jewel” race in which Stenhouse is a former winner.
“SUNNYD has been a longtime supporter of mine throughout my career,” said Stenhouse, the 2023 Daytona 500 Champion. “We’ve become family. I’m looking forward to continuing that relationship at Hyak Motorsports and trying to get them in victory lane this year.”
After Daytona, SUNNYD will be on the car April 13 at Bristol (Tenn.) Motor Speedway and May 4 at Texas Motor Speedway in Fort Worth. It will also adorn the hood of the No. 47 Chevrolet for the 2025 NASCAR All-Star Race on May 18 at North Wilkesboro Speedway, for which Stenhouse secured a spot in the main event by virtue of his Oct. 6, 2024 victory at Talladega (Ala.) Superspeedway.
Brynwood Partners will also showcase Hungry Jack, part of the Hometown Food Company, on June 28 in the Saturday night race at Atlanta Motor Speedway.
The NASCAR Cup Series season kicks off with the non-points paying race of the Cook Out Clash at the historic quarter-mile track of Bowman Gray Stadium on Feb. 2, before heading south for the 67th running of the Daytona 500 Feb. 16 at Daytona (Fla.) International Speedway. Live coverage of both races will air on FOX and SiriusXM NASCAR Radio. HYAK Motorsports PR
Workforce sponsoring Michael McDowell for three races
Spire Motorsports announced a multi-year partnership with Workforce – Occupational Health & Safety Solutions to support Michael McDowell, driver of the No. 71 Chevrolet ZL1, as the team ramps up for the upcoming NASCAR Cup Series season.
Workforce is an occupational healthcare industry specialist in work injury management focused on connecting injured employees to high-quality medical care. Centered on expediting treatment, care, and recovery, Workforce coordinates communication between telephonic physicians, medical providers, employers, insurance carriers, and employees. Workforce also offers medical bill repricing solutions, injury recordability investigation, and employer services including new hire onboarding, DOT & CDL certifications, drug screenings, return-to-work physicals, and more.
This partnership kicks off the 2025 Cup Series campaign when Workforce will serve as the primary sponsor of McDowell’s No. 71 Chevrolet at the February 2 pre-season Cookout Clash at Bowman Gray Stadium in Winston-Salem, N.C.
The Workforce livery will return on March 9 at the Shriners Children’s 500 at Phoenix Raceway, then again on August 16 for the night race at Richmond Raceway. Workforce will also ride along on the No. 71 entry as an associate partner throughout the 2025 Cup Series season.
This year marks the Pennsylvania-headquartered organization’s 30th anniversary as McDowell looks to earn his third-career victory in NASCAR’s premier division. The Glendale, Ariz., native completed his eighth full-time NASCAR Cup Series season while earning two top-five and seven top-10 finishes during the 2024 campaign. McDowell led a career-high 256 laps and earned six pole positions, the most of any Cup Series driver last season.
“I am thankful to have Workforce onboard with us this season and I look forward to kicking off this new partnership at the Clash,” said McDowell. “It’s an exciting time for the sport, especially to be able to race at Bowman-Gray Stadium to start the year. I’m really looking forward to representing the Workforce team. Workforce aims to make sure that any injuries at the workplace are managed as efficiently as possible and, of course, you never want to see anyone get hurt at work. But if it does happen, Workforce eliminates so much unnecessary stress. I am looking forward to having them at the track as they celebrate their 30th anniversary.”
“Workforce has now been involved in motorsports for many years and we genuinely understand the impact NASCAR provides in expanding our brand to potential new partners nationwide. We are excited to partner with Spire Motorsports and a seasoned veteran in Michael McDowell”, said Zachary Roberts, Workforce’s President and Chief Executive Officer.
The Cookout Clash at Bowman Gray Stadium will kick off racing festivities for the 2025 season and will be televised live on FOX, Sunday, Feb. 2 beginning at 8 p.m. Eastern Standard Time. NASCAR’s annual pre-season exhibition race will be broadcast live on the Motor Racing Network and SiriusXM NASCAR Radio Channel 90. Spire Motorsports PR
Rebel Bourbon sponsoring Kyle Busch in select races during 2025 season
Bardstown, Kentucky-based Rebel® Bourbon kicks off 2025 as the Official Bourbon of Richard Childress Racing, the No. 8 Chevrolet, and two-time NASCAR Cup Series Champion Kyle Busch. Following a successful first year in 2024, Rebel Bourbon once again joins RCR and cranks up the fan fun as a multi-race primary sponsor with more opportunities in store for the 2025 season including a new Rebel paint scheme. Busch will race the No. 8 Rebel Bourbon Chevrolet in select NASCAR Cup Series races beginning with the EchoPark Automotive Grand Prix on Sunday, March 2 in Austin, Texas.
“We can’t wait to keep the excitement going in 2025 after connecting with thousands of Rebel, Kyle Busch and RCR fans last season who have a rebellious spirit and live against the grain,” said Philip Lux, brand manager for Rebel Bourbon. “We’re building on the success of year one with a lot more in store for fans at the track, in race markets and at retail plus a lot of interactive social content in year two.”
Busch’s No. 8 Chevrolet will feature an all-new full Rebel Bourbon branded wrap. The design honors the craftsmanship of award-winning Rebel Bourbon. Inspired by American oak Rebel Bourbon barrels, the roof and hood feature a rich wood-grain design on the top half of the car. The bottom half features dark visuals made to resemble char from inside the barrels, which gives Rebel Bourbon its signature color and unapologetically bold flavor during aging. The Rebel logo stands out loud and proud, and Rebel branding also will appear on Busch’s uniform, helmet, and other elements throughout the 2025 racing season.
“Rebel Bourbon did a tremendous job of promoting the partnership in their inaugural season,” said Torrey Galida, president of Richard Childress Racing. “The authentic connection between Rebel Bourbon and RCR allows us to showcase our shared core values and celebrate our rebel spirit. We are excited to expand their program during the 2025 season and look forward to building on the established momentum.”
Visit RCRRacing.com and RebelBourbon.com to learn more about the partnership in the coming weeks.
Rebel Bourbon and Richard Childress Racing remind everyone 21 and older to drink responsibly – and never drink and drive. Richard Childress Racing PR
Rush Truck Centers sponsoring Noah Gragson for eight races
Entering into their 16th year of NASCAR partnerships, Texas-based commercial vehicle dealer, Rush Truck Centers, will join Noah Gragson and Front Row Motorsports (FRM) in a new partnership for the 2025 NASCAR Cup Series season.
Since 1965, Rush Truck Centers has been the premier solutions provider for the commercial vehicle industry, earning their reputation for excellence, fairness, positive attitude and solutions that exceed customer expectations. Rush Truck Centers provides their customers with an integrated, one-stop approach to the service and sales of new and used commercial vehicles, aftermarket parts, and more with over 150 dealerships across the U.S. and Ontario, Canada.
Having partnered with the 26-year-old Las Vegas native at Stewart-Haas Racing during the 2024 season, Rush Truck Centers will now move with Gragson to FRM, serving as the primary partner of Gragson and the No. 4 team in eight NASCAR Cup Series races in 2025, beginning at the Daytona 500. Rush will also serve as a full-season associate partner for Gragson and the No. 4 team. Additionally, the partnership will go beyond the racetrack, with all three of FRM’s NASCAR Cup Series racecars being transported via Peterbilt Model 389 tractors provided by Rush Truck Centers, making Rush Truck Centers the “Official truck dealer and service center of Front Row Motorsports.”
Below is the full race schedule for the No. 4 Rush Truck Centers Ford Mustang Dark Horse.
- 2/16 – Daytona International Speedway (Daytona, FL)
- 3/2 – Circuit of the Americas (Austin, TX)
- 5/4 – Texas Motor Speedway (Fort Worth, TX)
- 5/11 – Kansas Speedway (Kansas City, KS)
- 6/1 – Nashville Superspeedway (Nashville, TN)
- 7/27 – Indianapolis Motor Speedway (Indianapolis, IN)
- 9/13 – Bristol Motor Speedway (Bristol, TN)
- 10/19 – Talladega Superspeedway (Talladega, AL)
Gragson shares his excitement in continuing to carry the Rush Truck Centers brand.
“It’s always a ton of fun representing Rush Truck Centers both on and off the track. Rusty and the entire Rush Truck Centers team create a welcoming, family atmosphere—race days are all about coming together, having a great time, and connecting with new faces while catching up with old friends,” said Gragson. “We’re thrilled to have Rush Truck Centers support us at eight races this year, continuing the incredible partnership we built last season. I’m super excited to see what we can achieve together in 2025!”
Rush Truck Centers also comments on their new partnership with FRM and continued relationship with Gragson.
“Rush Truck Centers is proud to continue our active involvement in NASCAR with this move to FRM as the primary sponsor of Noah Gragson and the No. 4 team,” said W.M. “Rusty” Rush, Chairman, Chief Executive Officer, and President of Rush Enterprises. “We’ve been involved in racing since 2010 and have a passion for winning – in business and on the track. We see that same passion in Noah and the entire FRM team, so we are excited to be part of the storied history of the No. 4 car as we begin this new chapter in our NASCAR story,” Rush continued.
Gragson will debut the No. 4 Rush Truck Centers Ford Mustang Dark Horse on February 16th at the Daytona International Speedway for the “Great American Race”, the Daytona 500. Fans can watch the action live on FOX at 2:30 pm ET. Fans can also listen live from the Motor Racing Network and SiriusXM channel 90.