Formula 1 News: Who are the biggest team sponsors in F1?

The sponsorship deal between Ferrari and tech giants HP and Formula 1 rivals Red Bull’s Oracle, are the two biggest team sponsors in F1.

The California-based computer firm signed a long-term deal with Ferrari ahead of the Miami Grand Prix last April, becoming a title sponsor with its blue logo adorning the famous red cars.

In a report by RacingNews365, the deal is now, in terms of sponsorship money, already matching that of Red Bull’s profit from software company Oracle, a partnership which began in 2022.

The money received by both teams is rumored to be in the $100 million range.

Petroleum company Aramco came in at third with $75 million it provides to Aston Martin, with fellow oil giants Petronas close behind in fourth, giving Mercedes a whopping $70 million.

Sauber’s title sponsor puts them in fifth place, with online casino firm Stake giving them $50 million.

Advertising in F1 offers brands unparalleled exposure to a global audience, making it a highly sought-after marketing strategy for companies looking to enhance their visibility and connect with fans in a dynamic environment.

How much does Formula 1 sponsorship cost? As usual, it depends on the marketing benefits, on the brands’ objectives and activation plans, on the target market and, finally, on the performance of the team. What’s more important, though, is how much value brands and companies are getting from these F1 sponsorship costs.