IHRA: Groundbreaking IHRA Partnership with the Cincinnati Bengals
To kick off a groundbreaking partnership, the IHRA will be featured prominently during this Saturday’s Bengals game against the Denver Broncos at Paycor Stadium. Kickoff is set for 4:30 p.m. Eastern with the game broadcast nationally on the NFL Network.
Recently acquired by Cuttell Motorsports LLC, the IHRA has relocated its headquarters to Fairfield, Ohio, a Cincinnati suburb. Several luminaries will be there to represent the IHRA at the game which holds huge playoff implications.
The list includes Senator Mark R. Maynard, five-time IHRA World Champion “Tricky” Rickie Smith and his wife Nancy, six-time IHRA Pro Mod World Champion Scotty Cannon, and legendary Pro Stock star Larry Morgan. Current Pro Mod standouts Bubba Greene, Craig Sullivan, Tim Molnar, and his wife, Rikki, a winning Sportsman racer, are others scheduled to attend.
In addition, IHRA Owner/Operator and CEO Darryl Cuttell, IHRA President Kenny Nowling, his wife Jessica and four of their six children, new IHRA Vice President D’Arcy Gribbin, and Cuttell’s Executive Assistant Becky Hopkins will be in the Cuttell Motorsports LLC suite as well.
This new agreement includes a significant advertising partnership with the Bengals. There will be digital signage placement featuring the IHRA both inside and outside of Paycor Stadium.
Anybody watching the game who spots the IHRA logo during the broadcast and shares photos of it on social media platforms “X” (formerly twitter), Facebook or Instagram with the hashtag #IHRAReturnToGlory will be eligible to win new officially licensed IHRA merchandise including hats, shirts, and jackets donning the iconic IHRA globe logo.
Through this exciting partnership with the IHRA’s new home team, the IHRA will be featured on billboards throughout Cincinnati in highly visible locations. These will include placement at the intersections of Interstates I-71, I-75, and I-471 which will expose the IHRA brand to millions of potential new fans.
“The scope of this announcement was too big to wait until the new year,” IHRA President Kenny Nowling said. “Since IHRA has been acquired by Cuttell Motorsports LLC, the scale of everything has dramatically increased. This partnership with the Bengals was too great not to take advantage of. It’s a wonderful Christmas present for the IHRA track partners, racers, marketing partners and fans.”
During halftime of the game, the IHRA will make the most significant announcement in its storied history for 2025 through their social media channels including “X”, Facebook, and Instagram as well as IHRA.com.
You will also get an introduction to look at IHRA’s new media and television division, headed by Executive Producer Steve Grein and his team at Windy City Creative Group. They will be working cohesively with the IHRA social media and internet team to share behind the scenes footage in real-time from Saturday’s game.
“I can’t thank the Bengals organization and the incredible IHRA team enough for bringing this from concept to execution in less than 48 hours,” Nowling said. “They’ve sacrificed a lot of their Christmas Eve to put all this together.”
More exciting news will be coming soon, including the announcement of several new IHRA track partners. Stay tuned to IHRA.com and our social media pages for the latest updates.