Formula E: Nissan Slashing US Production As It Fights For Survival

Despite racing in Formula E, Nissan is severely bleeding red ink and is cutting production in the US through to the end of March 2025 in a move that will impact the output of the popular Frontier and Rogue.

It’s been revealed that US output will be reduced by 17% compared with a year earlier as the brand deals with declining global sales. The cuts will impact the Canton assembly plant, which handles production of the Frontier pickup truck and other models, while also affecting the Smyrna factory in Tennessee, where the Rogue is built. These two models account for roughly 30% of the brand’s total US sales.

Nissan is cutting 9,000 jobs globally and is reducing its total output by 20% due to slow sales and reduced profit forecasts. Last week, the brand said approximately 1,000 of its US employees are expected to accept early retirement offers by the end of the year, equating to approximately 6% of its local workforce.

Just days ago, fears about Nissan’s future were heightened after two unnamed senior company officials suggested the brand has just “12 or 14 months to survive,” unless it can find a new anchor investor. Evidently, Nissan’s recent decision to sell 149,028,300 shares of Mitsubishi won’t be enough to secure its financial future.

Nissan is big in Formula E – how is that working for their car sales?  It’s not.