F1 News: Visa Cash App RB lights up Las Vegas streets

For the Las Vegas Grand Prix, Visa Cash App RB unveils a sparkling one-off, glitter-inspired livery that brings glitz and glamour all the way to the racetrack this weekend. Inspired by the Cash App Visa Glitter Card, channelling its stunning blue and green gradient and glitter overlay, the livery embodies the radiance of Las Vegas’ iconic bright lights and vibrant nightlife.

A side-on view of the digital render of the new livery for Las Vegas GP for the VISA Cash App RB Formula 1 team // Getty Images / Red Bull Content Pool

Launched earlier this year in partnership with Emmy-winning actress, musical artist and TV host, Keke Palmer, the Cash App Visa Glitter Card was inspired by the idea of “Glitter Fever” – a joyful feeling you just can’t shake with side effects including radical self-expression that is contagious and undeniable.

A front-on, digital render of the new livery for Las Vegas GP for the VISA Cash App RB Formula 1 team. // Getty Images / Red Bull Content Pool

The team will be taking the livery beyond the racetrack, with the glistening design dressing their garage, whilst the whole team, including drivers Yuki Tsunoda and Liam Lawson, will be wearing bespoke racing suits and team kit during the weekend. Fans will also be able to get a glimpse of the livery before it hits the track at Topgolf Las Vegas, where it will be on display on the driving range across the weekend.

Earlier today, Visa Cash App RB debuted the Glitter Card-inspired livery by releasing a social-forward short film. Starring Kevin Dillon and Jerry Ferrara, known for their iconic roles in the hit HBO TV series Entourage, and actor Travis Bennett, best known for FX’s DAVE, the film is set on a drive through the desert from Los Angeles to Las Vegas. It brings to life all aspects of Cash App’s activations throughout the weekend – from the Glitter Card livery to the Topgolf takeover – while paying homage to the magic of Las Vegas.

A front-on view of the digital render of the new livery for Las Vegas GP for the VISA Cash App RB Formula 1 team // Getty Images / Red Bull Content Pool

Peter Bayer, CEO, Visa Cash App RB said: “It wouldn’t be Las Vegas without a touch of glitter, and as the home of glitz, it only felt right to bring this livery to the Las Vegas race. It holds a special place in the team’s history as it’s where we launched VCARB earlier this year. Since then, creative collaboration with our partners has led to outstanding liveries beyond the norm, allowing us to disrupt the way we do things in Formula One, as we’ve seen in Miami and Singapore. I look forward to seeing the VCARB01 shimmering under the lights on track.”

Catherine Ferdon CMO, Cash App said: “With our co-title sponsorship of VCARB, we aim to bring the magic of Formula 1 to more people and make the sport more accessible. This digital-first livery reveal, inspired by our own Cash App Glitter Card, is another example of Cash App’s differentiated approach to connecting with customers. We look to bridge the gap between diverse audiences, open pathways to fans and connect people through experiences that are unlike anything else out there.”

The Cash App Card is a one-of-a-kind, customizable Visa prepaid debit card, which is available in a variety of designs and has over 24 million monthly activities. It blurs the lines between finance and culture, unlocking unique customer experiences and exclusive discounts at favorite brands directly in Cash App. Sign up today at https://cash.app/card.