F1 News: Aston Martin announce major partnership with PUMA

The Aston Martin Aramco Formula One Team today announced a long-term partnership with global sportswear icon PUMA, focused on high-performance.

Renowned for its innovative athletic and lifestyle performance wear, PUMA joins Aston Martin Aramco as the Official Sportswear, Athleisure, and Technical Gear Partner, marking the start of an exciting new chapter for both brands in the 2025 Formula One season.

The partnership will be central to Aston Martin Aramco Formula One Team’s vision of delivering world-class performance on and off the track, equipping drivers and the team with high-performance race wear and footwear designed for peak functionality.

PUMA has written sports history for more than 75 years, creating iconic moments with the world’s greatest athletes including Usain Bolt, Pelé, Yaroslava Mahuchikh and Armand “Mondo” Duplantis. Speed is PUMA’s superpower, and the company has developed performance gear in motorsport since the 1980s, outfitting several Formula 1 World Champion teams and drivers since then. The company’s unique blend of sports and culture, which includes working with some of the most influential artists such as Dua Lipa and Rihanna, can also be seen in PUMA’s motorsport-inspired collections created with A$AP Rocky.

PUMA will support Aston Martin Aramco in bringing “the heat to the street” by fusing cutting-edge design with street-ready style. Exclusive collaboration capsules will feature limited-edition fanwear and trend-forward collections, inviting fans to immerse themselves in the action when it launches globally in the 2025 season.

PUMA car branding will debut on the AMR25 when it is launched ahead of the 2025 F1 season.

Lawrence Stroll, Executive Chairman, Aston Martin Aramco Formula One^® Team, said: “We are excited to welcome PUMA to the Aston Martin Aramco family. This partnership celebrates our shared drive for innovation, speed, and precision – values that resonate with fans around the globe. Together, we are shaping a new way for fans to connect with our team, and we are excited to see how this collaboration comes to life in 2025.”

Arne Freundt, CEO of PUMA, said: “Partnering with the Aston Martin Aramco Formula One^® Team marks a significant milestone in our long-standing history of motorsport. Just like the team, PUMA is committed to advancing the sport through cutting-edge innovations. We are excited to support Aston Martin Aramco’s success by providing high-performance racewear, and to inspire the team’s fans with premium products and compelling stories from the world of motorsports.”