CIRCUIT OF THE AMERICAS, UNITED STATES OF AMERICA - OCTOBER 17: The United States flag flies above the grandstand during the United States GP at Circuit of the Americas on Thursday October 17, 2024 in Austin, United States of America. (Photo by Simon Galloway / LAT Images)

TV News: Weekend USA Motorsports TV Ratings

TV Ratings in the USA this past weekend for NASCAR in Las Vegas and the Formula 1 USGP in Austin.

–by Mark Cipolloni–

TV Rating Analysis

NASCAR

To follow…….

Formula 1

ABC averaged 1.3M viewers (peak 1.5M) for the race portion of the USGP in Austin, up 11.1% from 1.170 million viewers in 2023. This is an excellent result for F1 that was up against the NASCAR race in Las Vegas and the Sunday NFL games.

18-49 year old viewers accounted for 41% of the TV audience – a solid number that advertisers are interested in, and much higher than NASCAR and IndyCar, which are always under 20%.

The 2024 F1 season average on ABC/platforms is up 3% over full ’23 season

TV Rating Data

Network Event Location Total
Viewers
18-49
Viewers
Ratio:
18-49 Yr Old/
Total Viewers
2024
Rating
2023
Rating
Rating
% Chg.
2023
Network
2023
Viewers
2023
18-49
Viewers
Total
Viewers
% Chg
18-49
Viewers
% Chg
NBC NASCAR Cup race Las Vegas No Data Yet 1.30 NBC 2,250,000 339,000
ABC F1 USGP GP Austin 1,300,000 533,000 41% 0.70 0.64 +9.4% ABC 1,170,000 424,000 +11.1% +25.7%
USA NASCAR Xfinity race Las Vegas No Data Yet 0.47 USA 844,000 137,000