TV News: Weekend USA Motorsports TV Ratings (Update)
We have added the NASCAR at Darlington and IndyCar at Milwaukee data and analysis to the Labor Day weekend TV ratings
September 12, 2024
USA Motorsports TV Rating Data from the Labor Day weekend. Formula 1 was in Monza, NASCAR was in Darlington and IndyCar was in Milwaukee.
TV Rating Analysis
Formula 1
Iconic Monza delivered a classic #F1 race & a record audience tuned in • 1.1M viewers (peak 1.3M) on ESPN. When the Mexican viewers were added from ESPND, the race drew a total of 1.124 million viewers.
It was the most-viewed #ItalianGP on record – up 3% over ’23
It was the 5th event viewership record this season
Next Up: #AzerbaijanGP Sunday, Sept. 15 | 7a ET | ESPN
NASCAR
The USA Network drew 2.4 million viewers for the Southern 500 from Darlington, up 4.94% over 2023, also on the USA Network. The Saturday Xfinity race on USA drew 712,000 viewers, down 5.19% vs 751,000 viewers in 2023.
IndyCar
The IndyCar Milwaukee doubleheader on The USA network. The Saturday race was only shown on Peacock. The 2nd half of the doubleheader on the USA Network was helped by viewers who came to see the NASCAR Cup race in Darlington. As a result, the race drew 735,000 viewers, much higher than it would have otherwise been. There was no race in 2023 to compare it to.
TV Rating Data
| Network | Event | Location | Total Viewers |
18-49 Viewers |
Ratio: 18-49 Yr Old/ Total Viewers |
2024 Rating |
2023 Rating |
Rating % Chg. |
2023 Network |
2023 Viewers |
2023 18-49 Viewers |
Total Viewers % Chg |
18-49 Viewers % Chg |
| USA | NASCAR Cup race | Darlington | 2,400,000 | 432,000 | 18% | 1.25 | 1.20 | 4.17% | USA | 2,287,000 | 413,000 | 4.94% | 4.60% |
| ESPN+ESPND | F1 Italian GP | Monza | 1,124,000 | 460,000 | 41% | 0.58 | 0.54 | 7.41% | ESPN | 1,047,000 | 412,000 | 7.35% | 8.01% |
| FOX | NHRA US Nationals | Indianapolis | No Data Yet | 0.59 | % | FOX | 840,000 | 167,000 | % | % | |||
| USA | IndyCar Race | Milwaukee (Race 2) | 735,000 | 140,000 | 19% | 0.39 | No Milwaukee Race in 2023 | ||||||
| USA | NASCAR Xfinity Race | Darlington | 712,000 | 130,000 | 18% | 0.38 | 0.43 | -9.30% | USA | 751,000 | 103,000 | -5.19% | -4.85% |
| Tru TV | MotoGP Race | Aragon | 20,000 | 5,000 | 25% | 0.02 | No Aragon race in 2023 | ||||||
| Peacock | IndyCar Race | Milwaukee (Race 1) | So low, Peacock was too embarrassed to publish the numbers | No Milwaukee Race in 2023 | |||||||||