HEYDUDE, a brand known for stylish and comfortable footwear, is coming together with the No. 1 motorsport in America for the first time to launch the new HEYDUDE x NASCAR collection
Hot News NASCAR Cup Series

HEYDUDE races into new licensing collaboration with NASCAR

Posted by AR1 staff

HEYDUDE, a brand known for stylish and comfortable footwear, is coming together with the No. 1 motorsport in America for the first time to launch the new HEYDUDE x NASCAR collection, available for purchase as of today (click here), Rack Room Shoes and select retailers.

The collection features five different designs of HEYDUDE’s classic Wally silhouette selling for $74.99 each, including three that are inspired by beloved drivers Chase Elliott, Dale Earnhardt Jr., and Kyle Larson.

  • Wally NASCAR: Racetrack ready, the black design features NASCAR written on the silhouette and NASCAR color details throughout the design.
  • Wally NASCAR Daytona 500: Inspired by the iconic international speedway, the beige shoe features Daytona branding and NASCAR color details throughout the design.
  • Wally Chase Elliott®: The blue No. 9 NAPA Auto Parts livery best associated with NASCAR’s 2020 Cup Series champion comes to life with plenty of additional detail from the car to the shoe.
  • Wally Dale Earnhardt Jr.: Combining multiple fan favorites, this bright green shoe is inspired by the iconic Sun Drop scheme the NASCAR Hall of Famer continues to roll out with JR Motorsports.
  • Wally Kyle Larson: This shoe brings to life the 2021 NASCAR Cup Series champion’s red, white and blue HendrickCars.com design synonymous with the No. 5 Chevrolet.

“HEYDUDE is an ideal partner to add to NASCAR’s licensing portfolio, and one that will absolutely resonate with NASCAR fans” said Megan Malayter, NASCAR vice president of licensing and consumer products. “The brand’s ability to delivery easy-on, easy-off comfort with designs that allow our fans to stylishly express themselves and their passions is a perfect fit at or away from the racetrack.”

“HEYDUDE is thrilled to come together with one of the most prestigious racing organizations in the world, NASCAR, to celebrate the exhilarating world of motorsports through this unique collection,” said Paul Nugent, Chief Marketing Officer at HEYDUDE. “We know that HEYDUDE and NASCAR fans alike will enjoy this collection that combines iconic NASCAR designs and personalized styles inspired by some of the sport’s top drivers.”

With just three regular season races remaining, Elliott, Larson and the rest of the NASCAR Cup Series roll into Michigan International Speedway for the FireKeepers Casino 400 at 2:30 p.m. ET this Sunday, Aug. 18 (USA Network, MRN and SiriusXM NASCAR Radio). Tickets are available for purchase at www.nascar.com/tickets. NASCAR PR