IndyCar News: 5-Hour ENERGY Extends Sponsorship of Fittipaldi
Rahal Letterman Lanigan Racing (RLL) announced today that 5-hour ENERGY, which is a full-season associate sponsor of the No. 30 entry for Pietro Fittipaldi for the 2024 NTT INDYCAR SERIES season and was the primary sponsor of the entry at the Indianapolis 500, Chevrolet Detroit Grand Prix and XPEL Grand Prix at Road America, is extending its primary sponsorship for the season-finale, the Big Machine Music City Grand Prix at Nashville Superspeedway on September 15, 2024.
Founded by Manoj Bhargava, 5-hour ENERGY is the #1 energy shot in the US. It is enjoyed by consumers in both its iconic 2oz shot size (in 16 great flavors) and also offers a 16-ounce carbonated energy drink in 6 flavors. Trusted by hard-working people to get them through a hectic day, 5-hour ENERGY products are widely available at over 250,000 retail points in the US. It is among the most recognizable energy drink brands in America, with 88% US energy shot market share.
Jeff Sigouin, President and COO of Living Essentials, LLC, makers of 5-hour ENERGY said, “We’ve been impressed by the dedication and talent of Rahal Letterman Lanigan Racing and Pietro Fittipaldi throughout the season. Extending our primary sponsorship for the Nashville finale allows us to continue this successful partnership and go for the win together.”
“It’s amazing to have 5-hour ENERGY® back for the NTT INDYCAR SERIES season-finale,” said Pietro Fittipaldi. “There will be a lot of great racing and the goal is to be fighting up front. The look of the 5-hour ENERGY Honda is second to none and I think everyone in Music City will agree.”
Fittipaldi, who served as Haas F1 Team’s reserve and test driver the past five seasons and is also a multiple open-wheel champion and race-winning world endurance championship driver, is driving the No. 30 entry for his first full season of NTT INDYCAR SERIES competition in 2024. Fittipaldi, the Brazilian-American grandson of 1989 INDYCAR champion and two-time Indy 500 winner Emerson Fittipaldi, returned to the series after having made nine starts in 2018 and 2021.