NASCAR News: Haas Factory Team to continue in NASCAR

Gene Haas, founder of Haas Automation and a NASCAR team owner for more than two decades, will remain in the sport in 2025.

While he has decided to close his existing team, Stewart-Haas Racing, which he co-owns with NASCAR Hall of Famer Tony Stewart, at the conclusion of the 2024 season, he has opted to maintain his NASCAR presence in 2025, albeit on a smaller scale.

Haas will retain one NASCAR Cup Series legacy charter from Stewart-Haas and operate a two-car NASCAR Xfinity Series team. The new enterprise will be known as Haas Factory Team.

“My commitment to motorsports hasn’t changed, just the scope of my involvement,” he said. “Operating a four-car Cup Series team has become too arduous but, at the same time, I still need a platform to promote Haas Automation and grow HaasTooling.com.

“Maintaining my presence in Cup allows my company to compete at NASCAR’s highest level, which is important to our customers and distributors. The Xfinity Series program provides a full weekend experience for our guests, and it delivers added depth and scale to our overall operation.”

Joe Custer will be the president of the Factory Team, and it will operate out of the existing facility in Kannapolis, North Carolina. Drivers and team partners will be announced in the lead-up to the 2025 NASCAR season.