IndyCar News: 5-Hour Energy to sponsor Fittipaldi at Road America

Rahal Letterman Lanigan Racing (RLL) announced today that 5-hour ENERGY®, which is a full-season associate sponsor of the No. 30 entry for Pietro Fittipaldi for the 2024 NTT INDYCAR SERIES season and was the primary sponsor of the entry at the Indianapolis 500 and the Chevrolet Detroit Grand Prix is extending its primary sponsorship for another race, the XPEL Grand Prix at Road America on June 9, 2024.

Founded by Minoj Bhargava, 5-hour ENERGY® is the #1 energy shot in the US. It is enjoyed by consumers in both its iconic 2oz shot size (in 16 great flavors) and recently added a 16-ounce carbonated energy drink range with 6 flavors. Trusted by hard-working people to get them through a hectic day, 5-hour ENERGY® products are widely available at over 250,000 retail points in the US. It is among the most recognizable energy drink brands in America, with 88% US energy shot market share.

Jeff Sigouin, President and COO of Living Essentials, LLC, makers of 5-hour ENERGY® said, “We remain incredibly impressed by the RLL team and Pietro Fittipaldi and wanted to expand our collaboration once again. Therefore, we’re thrilled extend our primary sponsorship for another race and showcase the 5-hour ENERGY® livery at Road America.”

“I love driving this car,” said Pietro Fittipaldi. “The 5-hour ENERGY Honda is one of the best-looking race cars on the grid and gets a lot of attention. I’m looking forward to racing at Road America for the first time.”

Fittipaldi, who served as Haas F1 Team’s reserve and test driver the past five seasons and is also a multiple open-wheel champion and race-winning world endurance championship driver, is driving the No. 30 entry for his first full season of NTT INDYCAR SERIES competition in 2024. Fittipaldi, the Brazilian-American grandson of 1989 INDYCAR champion and two-time Indy 500 winner Emerson Fittipaldi, returns to the series after having made nine starts in 2018 and 2021.