100-Days-To-Indy

TV News: IndyCar 100 Days to Indy Episode 2 TV Rating

Episode 2 of Season 2 of IndyCar’s version of F1’s Drive to Survive called 100 Days to Indy aired on CW on May 3rd, and the viewership numbers are out, and it wasn’t good.

Episode 2 viewership:  down 12.3%
Episode 2 18-49 age viewers: down 60%
Episode 2 18-49 viewers/Total Viewers: down 54.2%

Episode 2024
Total
Viewers
2023
Total

Viewers
% Chg. 2024
18-49
Viewers
2023
18-49

Viewers
% Chg. 2024
18-49 Viewers/
Total Viewers
2023
18-49 Viewers/
Total Viewers
%Chg
Episode 1 182,000 189,000 -3.70% 30,000 30,000 0.00% 16% 16% 0.00%
Episode 2 184000 210,000 -12.3% 20000 50,000 -60.0% 11% 24% -54.2%
Episode 3 226,000 40,000 18%
Episode 4 142,000 20,000 14%
Episode 5 220,000 50,000 23%
Episode 6 226,000 30,000 13%
Episode 7 185,000 50,000 27%
Average  183,000 199,714   25,000  38,571 13.5% 19%  

 

Meant to ride on the coattails F1’s successful Netflix Series Drive to Survive, 100 Days to Indy just never seemed to have the same impact as Drive to Survive in terms of generating new fans, which sees between 5 and 6 million viewers per episode.

Our best guess is that almost all the weekly viewers were IndyCar’s existing hardcore fanbase.