Kyle Larson, driver of the #5 HendrickCars.com Chevrolet, Alex Bowman, driver of the #48 Ally Chevrolet, Bubba Wallace, driver of the #23 XFINITY/U.S. AIR FORCE Toyota, and Brad Keselowski, driver of the #6 BuildSubmarines.com Ford, race during the NASCAR Cup Series Würth 400 at Dover International Speedway on April 28, 2024 in Dover, Delaware. (Photo by James Gilbert/Getty Images)

TV News: USA Motorsports Weekend TV Ratings (Update)

The TV Rating data for last weekend is now complete and our weekend TV Rating Data Table has been added below.

Note how poorly all the racing series scored in the all-important 18-49 year old age group, indicating their fan base continues to age out.


April 30, 2024 

TV Ratings for NASCAR at Dover, IndyCar in Alabama, the NHRA in Charlotte and Formula E in Monaco.

–by Mark Cipolloni–

TV Rating Analysis

NASCAR TV Rating Analysis

FS1 got 2.401 million viewers for Sunday’s NASCAR Cup race in Dover. No direct comparison to last year because that event was postponed to a Monday and only got 1/067 million. It was the most-watched of three FS1 races this season. This year marked the first time in three years that spring Dover race was run as scheduled.

Top five markets:
1) Greensboro – 3.43
2) Charlotte – 3.33
3) Norfolk – 2.58
4) Orlando – 2.14
4) Raleigh – 2.14

NASCAR Xfinity Series racing from Dover drew a 0.53 and 883,000 on FS1 — up 30% from last year’s 0.41 and 674,000.

IndyCar TV Rating Analysis

The IndyCar race from Alabama drew a 0.45 and 763,000 on NBC, down 21% and 18% respectively from a year ago (0.6, 930K)

Amazingly, among national TV races w/o weather delays or NFL conflicts, this is only the 4th lowest viewership since IndyCar’s exclusive deal with NBC began. It was thought that the Team Penske cheating scandal would have brought more interest in the Barber race

NHRA

The tape-delayed NHRA finals from Charlotte led out of NASCAR with a 0.33 and 607,000, up from 2023.

Formula E

CBS scored a 0.38 and 627,000 for the Formula E Monaco “E-Prix” racing. No comparison data from last year.

TV Rating Data

Network Event Location Total
Viewers
18-49
Viewers
Ratio:
18-49 Yr Old/
Total Viewers
2024
Rating
2023
Rating
Rating
% Chg.
2023
Network
2023
Viewers
2023
18-49
Viewers
Total
Viewers
% Chg
18-49
Viewers
% Chg
FS1 NASCAR Cup race Dover 2,401,000 450,000 19% 1.30 0.63 +106.35% FS1 (Monday) 1,067,000 190,000 +125.02% +136.84%
FS1 NASCAR Xfinity race Dover 883,000 119,000 13% 0.53 0.41 +29.27% FS1 674,000 106,000 +31.01% +12.26%
NBC IndyCar Race Barber 763,000 112,000 15% 0.45 0.57 -21.05% NBC 930,000 178,000 -17.96% -37.08%
CBS Formula E race Monaco 627,000 108,000 17% 0.38 No comparable 2023 data
FS1 NHRA Final Charlotte 607,000 128,000 21% 0.33 0.28 +17.86% FS1 472,000 68,000 +28.60% +88.24%