F1 News: Visa Cash App RB signs deal with Hugo Eyewear

Visa Cash App RB Formula One Team, is thrilled to announce its partnership with HUGO Eyewear, designed and manufactured by Safilo Group S.p.A, starting this season.

Leveraging the global appeal of F1TM and delivering its signature authentic style, HUGO Eyewear will be the Official Eyewear Partner of the VCARB team. Its bold designs will be represented in official images starring our two drivers, Daniel Ricciardo and Yuki Tsunoda.

“Since the start of this year, our HUGO team kit has been getting envious glances wherever we go”, Peter Bayer, CEO of Visa Cash App RB Formula One™ Team, comments, “and now we’re delighted that HUGO Eyewear has come on board to complete our look perfectly with a great range of sunglasses and frames. With their cutting edge design and robust construction, they are made for risk takers and a perfect fit for the team and Formula 1.”

The HUGO Eyewear collection – created for rule-breakers, risk-takers, and youthful dressers – features one-of-a-kind sunglasses and optical frames with unconventional and on-trend design details. The collection includes the Authentic Line, which comprises gender-neutral eyewear branded with multiple interpretations of the HUGO logo, for a strong statement-aligned Gen-Z style, as well as the Contemporary Line, crafted with the planet in mind and made from bio-based and recycled materials.

This partnership promises to exhilarate and resonate with HUGO’s Gen-Z audience and echo the thrill of F1™, leveling up the hype and combining the power of both sport and fashion within the brand’s core platform, HUGO Your Way.