Formula 1 News: Mercedes to replace Hamilton brands with Adidas

(GMM) A rumored $11 million annual deal between Mercedes’ Formula 1 team and the iconic German sports brand Adidas is all but ready to be announced.

In April, we reported that with Lewis Hamilton moving to Ferrari next year, two fashion brands affiliated with him – Puma and Tommy Hilfiger – will need to be replaced for 2025 and beyond.

Quickly, it emerged that it will probably be Adidas, as the ‘three-stripe’ brand ends its decades-long association with the German football association DFB.

“From 2025, Adidas will equip the Mercedes Formula 1 team,” Germany’s Bild newspaper now declares, even if the deal is not yet announced.

“But according to our information, the deal if fixed. The sports goods manufacturer is said to have already presented the first designs to the team,” the report added.

April 2, 2024

(GMM) Adidas and the Mercedes team have so far declined to confirm or deny rumors that they are teaming up in Formula 1.

With Lewis Hamilton moving to Ferrari next year, Mercedes will lose two fashion brands and clothing suppliers – Puma and Tommy Hilfiger.

Reports in the British media suggest the iconic German sports brand, will fill the void. It ties in with confirmation last week that Adidas will end its decades-long association with the German football association DFB.

“But now it seems as if the sporting goods manufacturer from Herzogenaurach has found a top-class replacement,” Bild newspaper claims.

An Adidas spokesperson, however, is not ready to confirm the deal.

“We generally do not participate in speculation,” they said. Mercedes declined to comment.

The major German newspaper believes Mercedes’ new Adidas deal is worth around EUR 10 million per year.