SRX: Skip Barber Acquires Superstar Racing Experience – Nope! (Update)

The owners of SRX Racing say that they were unable to close a transaction to sell the series to Skip Barber Racing, and they are now suing Skip Barber for breach of agreement and looking at other options.

The Skip Barber Racing School announced today that it has acquired Superstar Racing Experience (SRX).

Founded in 1975, the Skip Barber Racing School is the largest in the world with over 400,000 alumni including Sergio Perez, Josef Newgarden, Jeff Gordon, and Jimmie Johnson. It currently operates racing schools and safe driving academies at nine different venues across the country.

Since the inaugural season of SRX in 2021, the Skip Barber Racing School has served as the official logistics partner for the series, responsible for the care, maintenance, and transport of all series vehicles throughout the season. Many of the regular competitors in SRX graduated from the Skip Barber Racing School including Ryan Newman, Bobby Labonte, Ken Schrader, and Marco Andretti.

“This is an exciting time for the entire SBRS team,” Dan DeMonte, Chief Marketing Officer said. “We take great pride in providing valuable and exciting events to the motorsports community and now have the opportunity to continue that with the SRX series.”

Don Hawk, the former CEO of SRX, joined the Skip Barber Racing School as its Chief Strategy Officer yesterday.

“For years I watched the Skip Barber Racing School and its graduates as well as those that just stopped in for a refresher course in road racing, now I have the opportunity to join the senior management team of Anthony DeMonte, Dan DeMonte and Joe Monitto at the Skip Barber Racing School where we will bring SRX back to its fans and tracks while also helping them with the overall vision and business across the USA and beyond,” Hawk said.

“Over the years I’ve worked with many great families for which I’m very grateful,” Hawk added. “That’s part of what intrigued me here, the opportunity to work with Anthony and Dan to help execute a plan for the long-term future with SBRS, SRX and so many other projects under this umbrella.”

In addition to operating over 200 days of racing schools and safe driving academies each year, the Skip Barber Racing School owns and operates the Skip Barber Race Series, a training-focused Formula 4 series. The Skip Barber Racing School also competes in professional racing under the Skip Barber Racing banner with entries in a variety of series including IMSA Michelin Pilot Challenge, TC America powered by the Skip Barber Racing School, and Toyota GR Cup North America.

Plans for the 2024 season are currently being formed and more information will be revealed in the coming weeks. Those interested in partnerships or sponsorships are encouraged to contact Skip Barber Racing School Chief Marketing Officer Dan DeMonte: Dan.DeMonte@SkipBarber.com.