TV News: Weekend USA Motorsports TV Ratings
USA Motorsports TV Ratings for this past weekend – NASCAR on the high-banked Bristol oval and IMSA at Sebring for the 12 Hours of Sebring Classic
–by Mark Cipolloni–
TV Rating Analysis
NASCAR
Fox TV got 3.809 million viewers for Sunday’s NASCAR Cup Food City 500 at Bristol, up 104% from last year’s dirt race that drew 3.450 million viewers on FOX. The race peaked at 4.6 million. It was the 4th straight NASCAR race that drew more viewers than 2023. The all-important 18-49 age group saw a drop of 14.47%, which underscores their aging fanbase
FS1 got 808,000 viewers for the Saturday NASCAR Truck race at Bristol, down 23.56% from the dirt race a year ago. The all-important 18-49 age group saw a drop of 44.25%, which underscores their aging fanbase
IMSA
The USA Network drew 125,000 viewers for the 12 Hours of Sebring final 6 Hours and a rating of 0.08. As awful those numbers are, viewership was up 25% over 2023’s sorry 100,000 viewers. This years 12 hours of Sebring was impacted by 12 Caution periods – an average of one every hour.
TV Rating Data
| Network | Event | Location | Total Viewers |
18-49 Viewers |
Ratio: 18-49 Yr Old/ Total Viewers |
2024 Rating |
2023 Rating |
Rating % Chg. |
2023 Network |
2023 Viewers |
2023 18-49 Viewers |
Total Viewers % Chg |
18-49 Viewers % Chg |
| FOX | NASCAR Cup Race | Bristol | 3,809,000 | 685,000 | 18% | 2.10 | 1.88 | +11.70% | FOX | 3,450,000 | 799,000 | +10.41% | -14.27% |
| FS1 | NASCAR Truck race | Bristol | 808,000 | 126,000 | 16% | 0.47 | 0.61 | -22.95% | FS1 | 1,057,000 | 226,000 | -23.56% | -44.25% |
| USA | IMSA 12 Hours | Sebring | 125,000 | 31,000 | 25% | 0.08 | 0.06 | +33.33% | USA | 100,000 | 23,000 | +25.00% | +34.78% |