Formula 1 News: Las Vegas to offer cheaper ticket options for 2024

Adam Stern of the Sports Business Journal reports that the F1 Heineken Silver Las Vegas Grand Prix will put cheaper tickets on sale for the 2024 race.

Liberty Media spent $600M to pull off the inaugural event. They had to repave the entire circuit, and make many infrastructure upgrades that they will not incur this time around.

While the inaugural event drew a combined weekend attendance of 315,000 and helped set several records for associated resort partners, F1 Las Vegas came under criticism for having highly priced tickets. CEO Renee Wilm has revealed that resort partners have asked for more pricing options this year, included some at lower price points, as the event looks to bring in more middle-class consumers.

The cheapest tickets in 2023 were the $500 general admission passes, but many fans complained on social media that they never got a chance to purchase such a pass, and Wilm later told CNBC that fewer than 1,000 were made available. Other three-day ticket price points last year included reserved grandstand seats at the Sphere for $2,000, East Harmon grandstand seats for $2,500 and North Koval hospitality passes for $8,000.

For 2024, “we’re going to be making a significantly higher number of GA tickets available with a brand-new GA zone to accommodate the greater number of fans who want to participate at different price points,” Wilm said. She declined to disclose the exact prices, citing an upcoming announcement, but added that “we heard that feedback (on ticket prices) and learned a lot from Year No. 1 and are looking forward to creating opportunities for more fans to participate in the race weekend.”

The event will once again be held the weekend before Thanksgiving, with the race still slated for a 1am ET start on Saturday night. While the race time will remain the same, F1 is moving up the start time of practice and qualifying this year.