Formula 1 News: Ferrari signs Celsius Energy Drink deal

Scuderia Ferrari announced the renewal and expansion of its partnership with Celsius Holdings, Inc., the maker of the leading global fitness drink Celsius, which is now a global Team Partner of the Formula 1 team.

Celsius therefore, will continue to energize Scuderia Ferrari on track and in Maranello with the essential energy of its fitness drink made with premium ingredients and zero sugar designed to help people who want to live fit, surpass their goals and improve the quality of their daily lives. Scuderia Ferrari fans will also be able to enjoy special activations organized by Celsius throughout the year, both on and off the race tracks, delivering a season to remember.

We’re delighted that, having come on board with us last year, we are now expanding our collaboration with Celsius who become a global Scuderia Ferrari Team Partner for the 2024 season and beyond. With its products based on premium ingredients, Celsius will provide our drivers and team members with an essential energy boost to help them perform at their best throughout an intense 24 Grand Prix season. Celsius is fast becoming one of the most popular energy drinks on the market, and we look forward to working with them on new assets and experiences for our global fan base.

Lorenzo Giorgetti, Chief Racing Revenue Officer

Celsius shares with Scuderia Ferrari a competitive spirit that powers drivers, team members and fans to perform at their best and live fit on and off the track. We couldn’t be happier to continue to grow our partnership with Scuderia Ferrari’s world-class Formula 1 team who share our passion to elevate their everyday lives and perform at the highest level.

Kyle Watson, Executive Vice President, Marketing of Celsius

In other Ferrari News

Maranello, 6 February 2024 – Scuderia Ferrari announced the renewal of its partnership with ZCG, an industry leader in the field of private markets asset management, business consulting services and technological development of investment solutions.

The partnership between Scuderia Ferrari and ZCG began last year and led to several innovative activations, including the special ZCG Fan Zone at the Las Vegas Grand Prix back in November. For the upcoming 2024 Formula 1 season, Scuderia Ferrari will be collaborating with ZCG to build on these initiatives, finding new, ever more creative ways of involving racing fans around the world.

We are pleased to renew our partnership with ZCG, with whom we share a passion for excellence and the desire to push the boundaries of innovation, without losing sight of the values and authority that stem from decades of experience in our respective fields. We are keen to continue working with ZCG to reach an even wider audience with which to share the unique experience of Formula 1 and the very special world of Scuderia Ferrari.

Lorenzo Giorgetti, Chief Racing Revenue Officer

We take great pride in our relationship and look forward to continuing our support of Scuderia Ferrari and building upon the success of our partnership in the 2023 season. Ferrari consistently pushes the boundaries of innovation and global expansion. ZCG shares Scuderia Ferrari’s vision for excellence and strategic growth, and we eagerly anticipate further collaboration that can bring the experience and excitement of Formula 1 to more fans around the world.

James Zenni, President and CEO, ZCG

Manpower Group

Scuderia Ferrari is pleased to announced that it has renewed its partnership with ManpowerGroup, a world leader in the field of innovative workforce solutions that helps companies grow in an ever-changing world of work, through talent search, selection, development and management.

Therefore, ManpowerGroup will continue to be a Scuderia Ferrari Official Partner, the two companies sharing a belief in continuous performance improvement, a process which also includes identifying the most suitable people for specific roles.

Being able to count on an excellent partner in ManpowerGroup means Scuderia Ferrari can quickly and efficiently secure the best available candidates for all roles throughout the season.