TV News: IMSA Rolex 24 at Daytona TV Viewers down 20%
The exciting final hour of the 2024 IMSA Rolex 24 at Daytona last Sunday on NBC drew 792,000 TV viewers, down 19.68% from 2023. The race was won by Porsche in a close battle with Cadillac.
The TV rating was a 0.50, down 16.67% from 0.60 in 2023.
The all-important 18-49 age bracket drew 156,000 viewers, down an alarming 31.58% from 2023.
The opening hour of the race on NBC Saturday drew 622,000 viewers, a TV rating of 0.36 and 127,000 viewers in the all-important 18-49 year old age group
Despite all the shilling by the TV commentators, The portions of the race broadcast on the USA Network were down alarming amounts, even worse than NBC. We suppose the shilling was so bad, viewers had to change the channel.
TV Rating Data
| Network | Event | Location | Total Viewers |
18-49 Viewers |
Ratio: 18-49 Yr Old/ Total Viewers |
2024 Rating |
2023 Rating |
Rating % Chg. |
2023 Network |
2023 Viewers |
2023 18-49 Viewers |
Total Viewers % Chg |
18-49 Viewers % Chg |
| NBC | Rolex 24 Finish | Daytona | 792,000 | 156,000 | 20% | 0.50 | 0.60 | -16.67% | NBC | 986,000 | 228,000 | -19.68% | -31.58% |
| NBC | Rolex 24 Start | Daytona | 622,000 | 127,000 | 20% | 0.36 | No Data | No Data | NBC | No Data | No Data | No Data | No Data |
| USA | Rolex 24 Sun. | Daytona | 171,000 | 39,000 | 23% | 0.11 | 0.16 | -31.25% | USA | 237,000 | 80,000 | -27.85% | -51.25% |
| USA | Rolex 24 Sat. | Daytona | 168,000 | 41,000 | 24% | 0.10 | 0.17 | -41.18% | USA | 266,000 | 63,000 | -36.84% | -34.92% |