TV News: Opening Formula E race TV Rating

Formula E is off to a huge start to the season with record-breaking TV audiences and social media engagement coming out of the opening race in Mexico City won by Pascal Wehrlein and Porsche.

In the United States, the race scored a 0.54 rating and 905k viewers tuned in for the delayed race broadcast on CBS Broadcast Sunday January 14th against the Packers -Dallas game.  It beat the Sony PGA Tour on NBC  that had 891K viewers at the same time.

162K viewers in the all-important 18-49 age group were tuned in equal to 17.9%

A total of 3.4 million viewers (live plus 7 day = 1st run broadcast plus 7 days of DVR taped views).

On the digital side, new partner Roku, America’s #1 TV streaming platform, featured the race prominently on its Home Screen and Sports Zone.

Social media impressions jumped 205%.

The global live overnight race audience in key markets grew by 57% for the 2024 Hankook Mexico City E-Prix, the first race of Season 10, compared to the corresponding opening race of last season, also in Mexico.

In the UK, TV audiences saw a 29% increase on the Mexico race last season as viewers tuned in to the first race broadcast by new TV partner, TNT Sports, with coverage led by new Formula E presenter, Jermaine Jenas.

China, Canada, Brazil and Mexico all attracted significant audience increases for the opening race of the season.