Formula 1 News: Haas team signs multi-year deal with Play’n Go

The MoneyGram Haas F1 Team announced a new partnership with Play’n GO, a global leader in supplying entertainment to the casino industry, ahead of the inaugural Las Vegas Grand Prix on November 18.

The Swedish company will activate their partnership with America’s Formula 1 team immediately, bringing entertainment to another highly regulated environment. The multi-year partnership will see Play’n GO’s logo adorn the side of the car, as well as the race suits and apparel of MoneyGram Haas F1 Team drivers Kevin Magnussen and Nico Hulkenberg.

Play’n GO is the global leader in supplying entertainment to the casino industry and is the creator of some of the world’s most played online casino games including Book of Dead, Gerard’s Gambit, Reactoonz and the Moon Princess series.

Committed to promoting a regulated gaming industry that is built around fun and entertainment, the company’s games regularly attract more than one and half million unique players and over a quarter of a billion rounds every day.

“We’re delighted to be working with Play’n GO, a global leader in the gaming industry,” shared Guenther Steiner, Team Principal of MoneyGram Haas F1 Team. “The scale of their ambition matches ours perfectly – striving for progress through integrity, innovation and entertainment. They are a true global player, who are leading the way in the expansion of the gaming sector right here in America too. I’m certain we’ll be able to showcase the excitement of Formula 1 to legions of new fans, both here at home and internationally through this partnership. Our collaboration is a long term one and I’m really looking forward to building a powerful proposition together over the course of the next few years.”

“Formula 1 is one of the premier global entertainment properties, where sport and technology are pushed ever forward in one of the most highly regulated and thrilling competitions in the world,” said Johan Törnqvist, Chief Executive Officer and Co-Founder of Play’n GO. “We believe that entertainment, combined with strong regulation and innovation, will allow the gaming industry to continue to flourish for many years to come. Our partnership with MoneyGram Haas F1 Team will introduce our games to a whole new global audience, and we’re thrilled to be a part of Haas’ journey to drive forward performance and innovation both on and off the track.”