Max Verstappen of the Netherlands driving the (1) Oracle Red Bull Racing RB19 leads Charles Leclerc of Monaco driving the (16) Ferrari SF-23 and the rest of the field at the start of the race during the F1 Grand Prix of Mexico at Autodromo Hermanos Rodriguez on October 29, 2023 in Mexico City, Mexico. (Photo by Jared C. Tilton/Getty Images) // Getty Images / Red Bull Content Pool

TV News: USA Motorsports weekend TV Ratings

TV ratings for major motorsports broadcasts in the USA this past weekend for NASCAR at Martinsville, Formula 1 in Mexico and the NHRA in Vegas.

–by Mark Cipolloni–

TV Rating Analysis

NASCAR

NBC drew 2.196 million viewers for the NASCAR Cup Race in Martinsville Sunday, down 13.58% from 2.541 million viewers in 2022, also on NBC

The USA Network drew 933,000 viewers for the NASCAR Xfinity race from Martinsville Saturday, down 38.21% from 1.510 million viewers in 2022 on NBC.

For both the Cup and Xfinity races, only 13% of the viewers tuned in were in the all-important 18-49 age group, down over 40% and indicating that Rigor Mortise is setting in.

Formula 1

ABC drew 1.46 million viewers for the Formula 1 Mexico City Sunday, up 41.89% from 1.029 million viewers in 2022 on ESPN. It was the largest TV audience on record since the race returned in 2015.

The race peaked at 1.94 million viewers between 6:00 and 6:15pm ET.

The Pre-Race plus race on ABC averaged 1.080 million viewers, up 5% over 2022’s 1.03 million viewers.

The F1 race drew 32% of its viewers in the all-important 18-49 age group, dwarfing both NASCAR and the NHRA.  Lower than usual for F1, but still much better than its competition.

  • Eighth race this year to set a viewership record (Saudi Arabia, Monaco, Canada, Austria, Belgium, Italy, Singapore).
  • Race audience peaked at 1.94 million viewers between 6-6:14 p.m. ET.
  • Last year’s race averaged 1.03 million viewers on ESPN.
  • The 2021 race averaged 1.14 million viewers on ABC, previously the event record.
  • The 2023 season has had three of the four largest live audiences in history on U.S. television:
    • Miami 1.96 million
    • Monaco 1.79 million
    • Canada 1.76 million
  • Fourteen of 19 races this year have averaged more than 1 million viewers:
    • Australia – 556K (aired in overnight hours)
    • Azerbaijan – 959K
    • Dutch – 968K
    • Japan – 479K (aired in overnight hours)
    • Qatar – 824K
  • Through 19 races, the 2023 F1 season is averaging 1.12 million viewers per race across ESPN, ESPN2 and ABC
  • The average is down seven percent from the overall season average for 2022 (1.21 million), which was the highest ever for F1 in the United States
  • Comparing to the average for the first 19 races of 2022, the average is down seven percent from 1.213 (an average which included the record-setting inaugural Miami Grand Prix and its 2.6 million viewers).
  • How much have F1 audiences grown? In 2018, the first year the Championship returned to ESPN platforms, F1 races averaged 554K.
NHRA

FS1 drew 175,000 viewers for the Nevada National Finals from Las Vegas, 36.59% from 2022, also on FS1.

Only 10% of the viewers tuned in were in the all-important 18-49 age group, down over 40% from 2022. Like NASCAR, Rigor Mortise has set in, with the aging fanbase getting older by the year.

TV Rating Data

Network Event Location Total
Viewers
18-49
Viewers
Ratio:
18-49 Yr Old/
Total Viewers
2023
Rating
2022
Rating
Rating
% Chg.
2022
Network
2022
Viewers
2022
18-49
Viewers
Total
Viewers
% Chg
18-49
Viewers
% Chg
NBC NASCAR Cup race Martinsville 2,196,000 280,000 13% 1.20 1.52 -21.05% NBC 2,541,000 477,000 -13.58% -41.30%
ABC Formula 1 Race Mexico City 1,460,000 467,000 32% 0.80 0.55 +45.45% ESPN 1,029,000 451,000 +41.89% +3.55%
USA NASCAR Xfinity Race USA 933,000 114,000 12% 0.54 0.97 -44.33% NBC 1,510,000 305,000 -38.21% -62.62%
FS1 NHRA Finals Las Vegas 175,000 18,000 10% 0.11 0.16 -31.25% FS1 276,000 32,000 -36.59% -43.75%