F1: Report saying F1 Social Media tanking was a lie

F1 says that a report yesterday from Buzz Radar claimed that the sport’s popularity is going downhill when it comes to social media was a lie.

The study mentions that from January to May 2022, F1 reached 61.72 billion people, gained 911,150 followers, and received 6.14 million mentions on various social media platforms. Whereas from January to May 2023, they only reached 22.16 billion, gained 489,370 followers, and received 1.83 million mentions.

In response to this, F1 themselves provided RacingNews365 with data that clearly counters the figures claimed by Buzz Radar. According to their official data, the growth in FOM channels in 2023 is nearly eight times greater than what Buzz Radar is claiming.

F1’s in-house data suggests that growth across official FOM channels in 2023 is almost eight times (757%) bigger than the 3.7 million claimed by Buzz Radar.

In the second quarter of 2023 – April 1st to June 30th – F1-owned channels ranked second globally for follower growth rate across top sporting leagues.

Only La Liga – Spain’s top football division where the likes of Barcelona and Real Madrid play -ranked higher.

Meanwhile, F1 measured active engagements – counted as likes, comments and shares, was up 4% on the Year to Date against 2022, with 1.5 billion engagements expected to be collected for the third season in a row.

The official report also claims that in the second quarter, from April to June, channels owned and managed by the sport were second in the global standings of follower growth rate across various top sports. Total active engagements, counted as likes, comments, and shares, have also gone 4% up from 2022, with 1.5 billion engagements expected for three consecutive seasons.

There is no doubt that many fans have been complaining about Max Verstappen’s dominance. However, the official numbers provided by the sport’s analysts themselves are still on the upward trajectory.