F1: Brad Pitt has arrived in the Silverstone paddock

Movie superstar Brad Pitt has arrived in the Formula 1 British GP Silverstone paddock!

He’ll be recording his new Formula 1 related film. The scenes will be filmed in between race sessions.

The two drivers in the movie even have their own F1 garages this weekend.

Apple sold actual sponsorship positions for the new F1 Brad Pitt movie to Expensify, Geico, EASports, IWC, AMG, and Tommy Hilfiger, among others, according to Adam Stern of Sports Business Journal.

The livery will be used in the movie and these brands will thus be part of it, sources confirmed.

The untitled film, which also features Snowfall star Damson Idris in a lead role, is set in the world of elite motor racing. Pitt stars as a former F1 driver who returns to race for the fictional APXGP team, a middling outfit, alongside Idris’ character.

The movie is being produced in collaboration with F1 and will be shot in and around actual Grand Prix race weekends. The project is looking to tap into the current popularity of F1 racing that has been fuelled by Netflix’s dramatic docuseries Drive to Survive.

The film is a reunion for the creative team behind Top Gun: Maverick with director Joseph Kosinski collaborating once more with writer Ehren Kruger and producer Jerry Bruckheimer. The cast also includes Tobias Menzies (Outlander, The Crown) and Oscar-nominee Kerry Condon (The Banshees of Inisherin).

The drama is produced by Jerry Bruckheimer Films, Pitt’s Plan B Entertainment, and seven-time F1 champion Sir Lewis Hamilton’s Dawn Apollo Films banner.

In June 2022, The Hollywood Reporter revealed that the deal for Apple’s F1 feature was a potential game-changer in Hollywood. The unique deal, which calls for a wide theatrical release with a meaningful window, will have the creative team paid three ways: their upfront fees, hefty buyout fees and the theatrical backend. THR reported that instead of a token release in a few theaters or a day-and-date opening, the movie would have an exclusive — and global — run of at least 30 days (one source says it could even go as high as 60 days) before heading to the Apple TV+ platform.