Formula 1 is one of the world’s fastest-growing sports

–by Joe Pompliani–

Formula 1 is one of the world’s fastest-growing sports.

Each F1 race is watched by more than 75 million people globally — and brands are now leveraging that audience to make billions.

Here are a few of my favorite examples:

Formula 1 is one of the world’s fastest-growing sports.

Each race is watched by more than 75 million people globally — and brands are now leveraging that audience to make billions.

Here are a few of my favorite examples:

1. Ferrari

Enzo Ferrari quite literally built the… pic.twitter.com/LLoQxCWe9R

— Joe Pompliano (@JoePompliano) June 23, 2023