F1: Aston Martin team announce new major sponsor for 2024 season

–Press Release–

The Aston Martin Aramco Cognizant Formula One Team announced that stichd will become the team’s Official Merchandise Partner from 2024.

The long-term agreement with stichd, part of the PUMA Group, will see the company take on exclusive rights to design, produce and distribute AMF1 Team’s fanwear products from the start of the 2024 FIA Formula One World Championship season.

Furthermore, stichd will become the Official E-commerce Partner of AMF1 Team, gaining global distribution rights to sell AMF1 Team branded apparel and accessories across several online and offline channels including astonmartinf1.com and the Fuel for Fans online store.

Headquartered in ‘s-Hertogenbosch, the Netherlands, stichd specializes in licensed fanwear and lifestyle apparel.

AMF1 Team will sell team replica apparel and accessories, special-edition collections and fanwear at fan retail stores operated exclusively by stichd during every Formula One race weekend from 2024.

Jefferson Slack, AMF1 Team Managing Director, Commercial and Marketing, said:

“We really feel the passion and intensity of our fans. This year, we’ve witnessed huge growth in our audience – particularly as the team’s on-track performances have improved. A lot of what we do as a team is directed towards surprising and delighting our fanbase. Partnering with stichd to make official fanwear available to everyone is a fantastic opportunity, and we look forward to working closely with them on next year’s first collection.”

Nina Nix, CEO of stichd, said:

“We are beyond excited to join forces with AMF1 Team. As F1 and Aston Martin continue to grow their momentum, we are ready to translate this passion into fashion-forward apparel and accessories. And we really look forward to doing this with the AMF1 team.”