Formula 1 Hot News

F1 is red-hot, and getting hotter

Posted by AR1 staff

–by Mark Cipolloni–

If it seems like everyone is an F1 fan these days, it’s because Formula 1 is red-hot.

Don’t believe it? Just check the stats from SponsorUnited’s latest report:

  • +40% increase in driver endorsement deals
  • +80% increase in F1 engagement on social media
  • 3.5x sponsorship growth over U.S. major pro sports

Fueled partly by flashy new races in Miami and Vegas, along with riveting shows like Netflix’s Drive to Survive, the marketing opportunities Formula 1 and other forms of motorsports offer have never been bigger.

Download the 2022-23 Motorsports Marketing Partnerships Report to learn more.