F1: 2022 TV viewership hits 1.54 billion

On today’s earning call, Formula 1 CEO Stefano Domenicali says the series in its strongest position with popularity growing by leaps and bounds.

“Cumulative TV audiences for the 2022 season was 1.54 billion and average viewership for races was 70 million,” he said. “US viewership was up 36% compared to 2021, with an average of 1.2 million viewers tuning in on race days. Looking at some other markets, Italy viewership grew 22%, Australia was up 20% and Germany viewership grew 9%.”

“F1 was once again the fastest-growing major sport league on the planet in 2022 in terms of social media followers,” he added. “We had 60.6 million total followers, up 23% from 2021, and saw significant growth in markets like the US, where social followers were up 42% versus 2021 to 4.5 million.”

The 2022 season “saw record attendance at grand prix events,” according to Domenicali. “We welcomed more than 5.7 million fans to race weekends, up 36% compared to 2019. Demand is continuing into 2023, with sell-out crowds expected at a number of races this season.”