NASCAR: Fox and NBC looking to renew NASCAR broadcast deals

Fox and NBC executives have expressed their desire to keep NASCAR rights. And NASCAR executives are keen to remain on broadcast television with their two partners according to John Ourand of the Sports Business Journal.

Even with that as a backdrop, several sources expect the exclusive negotiating window to end without a deal. That’s because NASCAR also is looking into the possibility of creating a third package that it could sell to one of the deep-pocketed streaming companies.

Sources say Amazon is likely to be the most aggressive streamer to pursue NASCAR rights. It appears unlikely that NASCAR would carve out a package of Cup Series races for a streaming company, given the need to provide the broadest reach for sponsors aligned with those races and the teams that compete in them.

Other media companies, including Disney, Paramount and Warner Bros. Discovery, are likely to kick the tires on potential deals with NASCAR. But sources describe them as unlikely to get into serious negotiations for NASCAR rights this time around.

Fox and NBC signed deals in 2013 worth an average of $820 million per year combined. Those deals run through 2024.

Starting in 2025, teams are asking NASCAR‬ for about $16 million-$18 million in league revenue that can be earned per car, per year, for top performers, roughly double the current amount.

Teams also want to make the charter system permanent.

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