NASCAR: Lenovo plans on returning to sponsor RCR in 2023
Adam Stern of Sports Business Journal reports that Lenovo will return to sponsor Richard Childress Racing in the 2023 NASCAR Cup Series season.
Since first sponsoring RCR’s No. 8 entry driven by Tyler Reddick in the 2021 Daytona 500, Lenovo has been on the car for six races. In its final race as a primary sponsor this past year, Tyler Reddick won at Texas Motor Speedway.
No other sponsors have been confirmed to sponsor Kyle Busch in his first year at RCR in 2023.
.@Lenovo CMO @Emily_J_Ketchen to SBJ on if the company will be sponsoring @KyleBusch next year: “Yes, we are certainly planning to continue to sponsor the Childress team next year.” pic.twitter.com/y6m6AxJdv8
— Adam Stern (@A_S12) November 17, 2022