F1: Series expands deal with Amazon Web Services

Formula 1 (F1) today announced a renewal and expansion of their partnership with Amazon Web Services, Inc. (AWS) that will see the world’s most comprehensive cloud platform become a Global Partner. The partnership will begin a new phase of innovation and digital transformation of the sport. AWS and F1 share a passion for technological innovation and will work together to build the fan experience of the future.

Since 2018, F1 and AWS have innovated together through the use of AWS machine learning (ML), launching 20 data-driven F1 Insights on live TV that offer unique race strategy, car performance, and competitor insights to fans. The power and scale of AWS’s high performance computing (HPC) enabled complex two-car Computational Fluid Dynamics (CFD) aerodynamic simulations that contributed to the 2022 car design and more of the wheel-to-wheel action that fans love.

The renewed joint technical venture between AWS and F1 will explore new, unique, and innovative ways for fans to enjoy F1 through the power of machine learning, artificial intelligence and cloud technologies. Together, F1 and AWS technical experts will work to design solutions across the areas of motorsport, media and data architecture, future track designs, and delivery of regionalized media offerings, as well as exploring the fusion of gaming, live event, and live action experiences.

Sustainability is a key focus for F1 as it works towards being Net Zero Carbon by 2030. The partnership with AWS will continue to explore opportunities for sustainable solutions across the sport, building on previous work to reduce freight and personnel travel through remote production capabilities.

STEM talent is critical to F1 and AWS and an area that will see increased focus through the successful AWS Deep Racer and AWS Gameday programs run in collaboration with F1. These programs offer direct access to technology-related entertainment, competition, and education through F1-themed platforms, offering a unique way for fans to learn and develop machine learning and artificial intelligence skills.

Brandon Snow, Managing Director of Commercial, Formula 1, said:
“Since 2018 AWS and Formula 1 have worked hand in hand to deliver insight and analysis for all our fans. Together we have successfully delivered the speed, scalability, and reliability Formula 1 requires to bring the expert analysis and insights to all our audiences and stakeholders. AWS has the global reach, partner community, and breadth and depth of cloud services that help Formula 1 engage with fans in multiple markets. We look forward to the next chapter of this powerful partnership which is central to F1’s fan experience and growth strategy over the coming years.”

Matt Garman, Senior Vice President of Sales, Marketing, and Global Services of AWS said:
“AWS helps companies push the limits of what their data can do. With such a data-driven sport as F1, this partnership has been a natural fit – helping the sport better utilize, analyze and act upon data to deliver insights to fans that weren’t possible before this collaboration. Leveraging the power of the world’s leading cloud, F1 is engaging with its growing global fan base in unique ways. Their vision and execution for digital transformation is impressive, and we are excited F1 has selected AWS to continue to innovate together.”

CAA Sports helped facilitate this renewed partnership through its global representation of F1®.