IndyCar: Toronto TV rating will be new all-time low for IndyCar

This weekend’s IndyCar race can only be seen on NBC’s streaming Peacock TV subscription service.

IndyCar has had some pretty horrible TV ratings over the years on NBCSN (thankfully that dog of a channel is gone) but this weekend is guaranteed to see a new all-time low in TV viewers.

So low that it won’t register on Nielsen TV Ratings  and is likely to be less than 50,000 viewers.

Talk about bringing zero value to IndyCar sponsors and advertisers – a new low for IndyCar,

The good news is that NBC will generate some revenue from it to help offset their losses on the other races.