NASCAR: Hardee’s teams up with Richard Petty to promote chicken line-up

Hardee’s is collaborating with NASCAR Hall of Famer Richard Petty in his home state of North Carolina to spotlight the brand’s Hand-Breaded Chicken Sandwiches, according to a press release.

“Hardee’s has always had a special place in my heart because it feels like a bite of home,” Petty said in the release. “I have been a true fan of Hardee’s for years, so teaming up to celebrate this delicious Hand-Breaded Chicken Sandwich is a real treat for me! Plus, I’m looking forward to joining Hardee’s in giving ‘The Bird’ a whole new meaning and surprising some deserving fans here in North Carolina this summer.”

The Hand-Breaded Chicken platform launched last summer in the midst of the “Chicken Wars” and features the Hand-Breaded Chicken Sandwich, Hand-Breaded Chicken Biscuit and three-piece Hand-Breaded Chicken Tenders with hot honey sauce.

“Richard Petty has been a fan favorite for years and has always brought that extra flavor to the track like no one else can – just like our Hand-Breaded Chicken,” Chad Crawford, chief brand officer of CKE Restaurants, said in the release. “We really value the authenticity of this partnership because Petty is an organic fan. Like Petty, so many of our customers have been loyal to our brands, so we are excited to give back this summer in a fun, interactive way.”

Petty will be at a Harrisburg, North Carolina, Hardee’s location on July 18 from 12 p.m. to 2 p.m.

Carl’s Jr. Restaurants LLC and Hardee’s Restaurants LLC have nearly 4,000 franchised or company-owned restaurants in 44 U.S. states and more than 35 international markets and U.S. overseas territories.