F1: How Liberty Media made F1 explode in popularity

Joe Pompliano put out these series of tweets that summarizes perfectly F1’s phenomenal growth under Liberty media.

They are eating stodgy old IndyCar’s lunch.

Formula 1 was acquired by Liberty Media for $4.4 billion in 2016, and it’s now one of the fastest-growing sports globally.

They are up billions of dollars on the investment already, and it’s one of the best case studies in business.

Here’s the story 👇 pic.twitter.com/hwZTOm48tX

— Joe Pompliano (@JoePompliano) May 8, 2022

Read the full series of posts he published on twitter