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IMSA: Lexus Becomes Title Sponsor of Mid-Ohio race

Posted by AR1 staff

Luxury performance automotive brand Lexus has joined as title sponsor for the IMSA WeatherTech SportsCar Championship race at Mid-Ohio on May 13-15. The weekend of sports car racing will now be named the Lexus Grand Prix at Mid-Ohio after previously being sponsored by Acura.

Lexus has achieved dominating results on the 2.258-mile, 13-turn road course in Lexington, Ohio since IMSA returned to the track in 2018.

Competing in the GTD category of the WeatherTeach Championship, Lexus has won three of its four previous races at Mid-Ohio along with a second-place finish in class last year.

“We’re thrilled to partner together with Mid-Ohio Sports Car Course as the title sponsor of the Lexus Grand Prix at Mid-Ohio,” said Lexus Motorsports manager Jeff Bal.

“The on-track performance of the Lexus RC F GT3 at Mid-Ohio and the tremendous support we receive from our local Lexus dealers, owners and race fans in the Ohio area make this a great fit for our brand. We look forward to continuing this momentum when we get to the track in May.”

In addition to being the title sponsor of the race weekend, Lexus will host guests at an exclusive hospitality area, have significant trackside signage presence, and showcase a new vehicle display for fans to preview in the manufacturer midway.

It will also provide the official safety vehicle and pace car for the Lexus Grand Prix at Mid-Ohio.

“The Lexus Grand Prix at Mid-Ohio is a great way to get our 2022 season underway, as the IMSA WeatherTech SportsCar Championship is one of the fan’s favorite events,” said track present Craig Rust.

“Lexus has supported this event since its inception, and we truly appreciate them stepping into the title role. We look forward to working with the entire Lexus team to continue to grow this fantastic weekend for years to come.”

This year’s two-hour and 40-minute race will feature the DPi, LMP2, LMP3 and GTD classes, with Michelin Pilot Challenge, IMSA Prototype Challenge and Idemitsu Mazda MX-5 Cup also in action over the weekend.