F1: Miami GP to feature a Hard Rock Beach Club on inside of Turn 12
The Miami Grand Prix will have a unique viewing area inside of Turn 12, with a temporary beach club, including pools, luxury cabanas and sun beds.
The track will circle the Hard Rock Stadium in Miami Gardens and the Hard Rock brand will become a ‘founding partner’ of the race, with a unique trackside beach club and launch and after parties hosted at the nearby Seminole Hard Rock Hotel and Casino Hollywood.
The beach club will span the area by turns 11, 12 and 13. It will give guests a “uniquely South Florida environment” to enjoy all of the racing action, including a nearly 24,000 square-foot beach, resort-style pools and two levels of luxury cabanas plus special musical performances.
Located just 15 minutes from the Miami International Autodrome, Seminole Hard Rock Hotel and Casino Hollywood will host the official kick-off party for the race weekend on May 5, followed by an official after party.
“We are excited to have Hard Rock’s global iconic brand as a founding partner of the Formula 1 Crypto.com Miami Grand Prix,” said Jeremy Walls, Senior Vice President of the Hard Rock stadium and Miami Grand Prix.
“The Hard Rock Beach Club will be a unique experience on the MIA campus, featuring international musical artists, and a high-energy Miami vibe with beach cabanas and resort-style pools.”