F1: Alfa Romeo team adds MindMaze as minor sponsor

Alfa Romeo Racing ORLEN and MindMaze will continue their drive to build the future of brain technology and optimize human performance by taking their relationship to a new level ahead of this weekend’s United States Grand Prix and for the rest of the season.

A partner of the Sauber Group since 2020, MindMaze is a global leader in brain technology and is on a mission to improve every aspect of life by expertly blending advanced neuroscience, deep tech and innovative engineering. Its industry-leading digital therapeutic treatment solutions are currently maximizing the recovery potential of patients suffering with neurological disease and injury in the global healthcare environment.

MindMaze’s partnership with Alfa Romeo Racing ORLEN and Sauber Group is part of the Swiss company’s strategy to take a unique and holistic approach to understanding the brain in order to optimize human performance. Gaining deeper insights into how the brain acts in peak performance sports such as motorsport supports MindMaze’s work to develop human-centric safety, performance and entertainment solutions across multiple industries, and provides additional data and understanding that can be fed into its healthcare research.

Tej Tadi, PhD, MindMaze founder and CEO: “Part of the MindMaze mission is to accelerate humanity’s ability to recover, learn and adapt through advanced neurotechnology. Formula One is a high-performance sport that can give us deeper insights into the human brain. We are very interested in bringing human safety and performance in motorsport to the center stage through our technology and partners. Earlier this month we closed a $125 million investment round as a part of our global growth strategy in Healthcare and beyond. With that in mind, we’re delighted to build on our existing technical partnership with Sauber Group by supporting the Alfa Romeo Racing ORLEN team at the United States Grand Prix this week. North America is a key market for MindMaze and our F1 involvement in Austin will support our pioneering work and technology.”

Frédéric Vasseur, Team Principal Alfa Romeo Racing ORLEN: “Alfa Romeo Racing ORLEN is proud to expand on the partnership the Sauber Group has with MindMaze as we approach the United States Grand Prix. MindMaze’s work in the realm of neurotechnology is groundbreaking and is pushing the limit of what is possible – not unlike what we do in Formula One day in, day out. MindMaze are a Swiss success story, and we are delighted to help them highlight their work in the race in Austin and throughout the rest of the 2021 season. We are looking forward to building on the work we do together and to pushing the boundaries of knowledge alongside each other.”