INDYCAR, NBC Sports Agree to Multiyear Media Rights Extension

Some more details:

3-year deal
13 races will be broadcast on NBC
2 Races will be broadcast on the USA Network
2 Races will be broadcast on Peacock exclusively. Peacock will also co-broadcast the other 15 races, all practice, all qualifying and all Indy Lights sessions.
Their Spanish Affiliate Telemundo Deportes will televise the first race, the last race, and the Indy 500 with Spanish-speaking announcers
The Peacock broadcasts will not be commercial free.
NBC expects to put an increasing amount of content on Peacock TV going forward
Financial terms were not disclosed, but NBC’s original contract, which kicked in ahead of the 2019 season, was worth nearly $20 million per year.
While there was a lot of talk about a broadened domestic reach starting in 2022 by putting more races on NBC, there was silence regarding international TV distribution, which makes F1 so successful

July 20, 2021

INDYCAR and NBC Sports today announced a multiyear extension of their media rights agreement.

NBC Sports will continue to be the exclusive home of the Indianapolis 500 presented by Gainbridge – “The Greatest Spectacle in Racing” – and will provide coverage of all NTT INDYCAR SERIES races, qualifying, practices and Indy Lights races across its linear, digital and streaming platforms, including Peacock. Financial terms were not disclosed.

The NTT INDYCAR SERIES will see a significant increase in network exposure in 2022, with 13 races broadcast on NBC. USA Network and Peacock Premium will show the remaining races. Telemundo Deportes will provide Spanish-language coverage of the season-opening race, the Indianapolis 500 and the season finale.

Peacock will stream all races on NBC and USA Network and will continue as the streaming home of NTT INDYCAR SERIES qualifying and practices sessions, Indy Lights races and full-event replays. Peacock will stream two races exclusively, which will be announced at a later date.

“NBC Sports is proud to extend its partnership with the NTT INDYCAR SERIES and continue to serve as the exclusive home of the most competitive open-wheel racing series in the world and ‘The Greatest Spectacle in Racing,’” said Jon Miller, NBC Sports. “We have demonstrated NBCUniversal’s ability to make big events bigger with our presentations of the Indianapolis 500, we have worked closely with Roger Penske, Mark Miles and the entire team to expand INDYCAR’s reach across the U.S, and we are thrilled to build upon our collaborative successes of the past few years.”

Said Mark Miles, president and CEO, Penske Entertainment Corp.: “NBC Sports has been the ideal partner for the NTT INDYCAR SERIES, bringing our bold and audacious style of racing to a significantly larger domestic audience and fully leveraging the power and scale of the Indianapolis 500. This new deal represents a significant expansion of our network TV exposure and sets us up for continued growth and success alongside a committed, innovative and world-class broadcast partner.”

The media rights extension comes on the heels of viewership milestones for NBC Sports’ coverage of both the Indianapolis 500 and the NTT INDYCAR SERIES. The 105th Running of the Indianapolis 500 on NBC was the most-watched edition of the race since the 100th Running in 2016, and NBC Sports is off to its most-watched NTT INDYCAR SERIES season ever through the first nine races of 2021, with viewership up 30% vs. comparable coverage in 2020.

The partnership between NBC Sports and the NTT INDYCAR SERIES dates back to 2009, when NBCSN (originally VERSUS) became the cable home of the series and televised the majority of its races each season. NBC Sports became the exclusive home of INDYCAR in 2019, which also marked the year of NBC’s inaugural Indianapolis 500 broadcast.

The full 2022 NTT INDYCAR SERIES coverage schedule on NBC, USA Network and Peacock will be announced in the coming months.

All coverage of the NTT INDYCAR SERIES will be available on Peacock Premium. Viewers can sign up and learn more here. Peacock is currently available across devices; more details here. Peacock Premium is included at no additional cost for Comcast’s eligible Xfinity X1 and Flex customers and Cox Contour customers.